Nike+ Running Expands Global Partnerships to Connect with More Devices
Meghan Young — March 9, 2015 — Tech
References: news.nike
The Nike+ Running app has created a motivating platform for runners around the world. The program has recently expanded its global partnerships to ensure that even more people are exposed to the benefits of such monitoring. With the slew of wearable technology constantly increasing, it comes as no surprise that fans of the app would be using a variety of devices to help keep them motivated including Garmin, TomTom, Wahoo Fitness and Netpulse.
By syncing with these different devices, the Nike+ Running app makes an effort not to alienate itself from potential users. Adam Roth, VP of Nike Global Running Brand Marketing, says, “These partnerships are all about the runner – giving him or her even more ways to access the rewarding benefits of being a Nike+ Running member.”
By syncing with these different devices, the Nike+ Running app makes an effort not to alienate itself from potential users. Adam Roth, VP of Nike Global Running Brand Marketing, says, “These partnerships are all about the runner – giving him or her even more ways to access the rewarding benefits of being a Nike+ Running member.”
Trend Themes
1. Collaborative Running Apps - Nike+ Running expands global partnerships to connect with more devices
2. Wearable Technology Integration - The Nike+ Running app integrates with Garmin, TomTom, Wahoo Fitness and Netpulse to increase accessibility
3. Personalized Fitness Motivation - The Nike+ Running app's expansion creates more personalized motivation opportunities for runners across the globe
Industry Implications
1. Fitness Technology - Collaborative running apps and wearable technology integration are becoming increasingly important for fitness tech companies
2. Health and Wellness - The Nike+ Running app encourages personalized fitness motivation, making it a key player in the health and wellness industry
3. Sports Apparel - Nike's expanding partnerships in the running app market shows innovative opportunities in the sports apparel industry
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