The New Roshe Run Hyperfuse Combines Mesh with Suede
Thomas Wade-West — September 6, 2013 — Fashion
Nike has announced a new addition to the popular Nike Roshe Run collection, titled the Roshe Run Hyperfuse. This collection will feature additions to the previous all mesh model, including suede and additional panelling, and will be released in a variety of tones and hues this fall.
The construction of the sneaker will remain the same as per last, but fans will now be introduced to completely new colorways. Moreover, the sneakers will be a 'QuickStrike' release, which means there will be very, very, limited sneakers available on release day.
The Roshe Run was released as an incredibly affordable casual sneaker by Nike. Upon release the Roshe Run sold out everywhere to Nike’s surprise. The sneaker has since been released several times over with a much higher price point with identical results. This two-tone mesh/suede release will please fans and speak to new colours for Fall 2013.
The construction of the sneaker will remain the same as per last, but fans will now be introduced to completely new colorways. Moreover, the sneakers will be a 'QuickStrike' release, which means there will be very, very, limited sneakers available on release day.
The Roshe Run was released as an incredibly affordable casual sneaker by Nike. Upon release the Roshe Run sold out everywhere to Nike’s surprise. The sneaker has since been released several times over with a much higher price point with identical results. This two-tone mesh/suede release will please fans and speak to new colours for Fall 2013.
Trend Themes
1. Mesh/suede Combination - Combining mesh and suede in the Roshe Run Hyperfuse collection presents opportunities for other brands to experiment with material combinations in footwear.
2. Limited Release Strategy - The 'QuickStrike' limited release strategy for the Roshe Run Hyperfuse collection demonstrates consumer demand for exclusive and hard-to-find products, presenting opportunities for other brands to adopt similar strategies.
3. New Colorways - The introduction of new colorways in the Roshe Run Hyperfuse collection highlights the importance of offering a wide variety of color options in footwear to cater to different consumer preferences.
Industry Implications
1. Footwear - The Roshe Run Hyperfuse collection presents an opportunity for other footwear brands to explore innovative material combinations and limited release strategies.
2. Fashion - The success of the Roshe Run Hyperfuse limited release strategy highlights the potential for similar strategies in the fashion industry, such as collaboration collections or limited edition product launches.
3. Retail - Retailers can leverage the consumer demand for limited release products seen in the Roshe Run Hyperfuse collection to create special events, promotions, or exclusive products to drive traffic and sales in-store and online.
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