Colin Matso's Design for Nike Enables the Disabled
Cowbag — June 26, 2009 — Art & Design
References: coroflot
This conceptual prosthetic leg from Colin Matso is so awesome that Nike (or any other big-name sports company) would be foolish not to produce it.
Colin Matso did complete an internship at Nike, however, so perhaps this concept will actually be up for sale one day. I love his design, which offers an extra something to enable the disabled.
Implications - Hi-tech prosthetics have been around for quite some time, but now major sports brands like Nike are targeting the disabled demographic. Like Nike, to prosper in this economic climate businesses must make sure that they are capitalizing on the wide variety of target consumers in the world. By thinking outside of the box, businesses can discover new consumer bases to become irresistible to.
Colin Matso did complete an internship at Nike, however, so perhaps this concept will actually be up for sale one day. I love his design, which offers an extra something to enable the disabled.
Implications - Hi-tech prosthetics have been around for quite some time, but now major sports brands like Nike are targeting the disabled demographic. Like Nike, to prosper in this economic climate businesses must make sure that they are capitalizing on the wide variety of target consumers in the world. By thinking outside of the box, businesses can discover new consumer bases to become irresistible to.
Trend Themes
1. Hi-tech Prosthetics - The trend for developing high-tech prosthetics is growing rapidly, presenting opportunities for disruptive innovations in the medical industry.
2. Inclusive Sports Gear - The trend towards inclusive sports gear and equipment is increasing, presenting opportunities for disruptive innovations in the sports industry.
3. Design for Disability - The trend for designing products keeping the disabled demographic in mind is gaining traction, presenting opportunities for disruptive innovations in various industries, including fashion and tech.
Industry Implications
1. Medical Industry - Development of high-tech prosthetics presents an opportunity for innovation in the medical industry to provide better and more advanced healthcare solutions.
2. Sports Industry - The trend towards inclusive sports gear and equipment presents opportunities for disruptive innovations in the sports industry to cater to a wider audience.
3. Fashion Industry - The trend towards designing products keeping the disabled demographic in mind presents an opportunity for disruptive innovations in the fashion industry to create adaptive and inclusive clothing lines.
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