The Nike Playstation Pack Celebrates the Console's 15th Year
Michael Hines — November 28, 2010 — Fashion
References: solecollector & highsnobiety
Sneakerheads and gamers are going to go crazy over the new Nike Playstation Pack. This shoe set celebrates the 15th anniversary of Sony's revolutionary video game console.
The Nike Playstation Pack has two shoes: the 'Move' Huarache Trainer and the 'Killzone' SFB boot. I'm not the hugest fan of boots, but these 'Killzone' skinned kicks are undeniably cool. Check out the pack for yourself in the gallery above.
Implications - Consumers are looking for products that will help to express their personalities. Items that contain a unique detail are attractive to those who want to differentiate themselves from the pack. Companies trying to increase their appeal on the market could focus on this.
The Nike Playstation Pack has two shoes: the 'Move' Huarache Trainer and the 'Killzone' SFB boot. I'm not the hugest fan of boots, but these 'Killzone' skinned kicks are undeniably cool. Check out the pack for yourself in the gallery above.
Implications - Consumers are looking for products that will help to express their personalities. Items that contain a unique detail are attractive to those who want to differentiate themselves from the pack. Companies trying to increase their appeal on the market could focus on this.
Trend Themes
1. Gaming-influenced Fashion - Brands can cater to consumers looking for fashion items with unique gaming-related details.
2. Anniversary-themed Products - Brands can create limited edition products to celebrate their anniversary and appeal to collectors and fans.
3. Collaboration-based Marketing - Brands can collaborate with other brands or franchises to create exclusive products and appeal to a wider audience.
Industry Implications
1. Fashion - Fashion brands can create gaming-inspired clothing and accessories for consumers looking to express their love for gaming culture.
2. Gaming - Gaming companies can partner with fashion brands to create limited edition products and merchandise that appeal to fans and collectors.
3. Marketing - Marketing agencies can help brands create collaboration-based campaigns and limited edition products to increase their appeal and drive sales.
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