Malte Gruhl Creates a Concept Design for the Exclusive Nike NX.25 Service
Meghan Young — July 21, 2015 — Marketing
References: maltegruhl & designtaxi
If the Nike NX.25 service doesn't sound familiar, it's because it's currently only available in Europe to the global brand's most valuable customers. With such perks as early access to new Nike product releases, access to special events and VIP access to Nike personnel around the clock, it's only natural that the look of the Nike NX.25 branding would be on the luxurious side.
Conceived by design director Malte Gruhl, the Nike NX.25 branding boasts a black marbled background with gold lettering. At once simple and opulent, the look will pique anyone's interest immediately while impressing upon them the value of such an exclusive service. Proper branding goes a long way as this particular project for Nike shows. It's hard not to want a card.
Conceived by design director Malte Gruhl, the Nike NX.25 branding boasts a black marbled background with gold lettering. At once simple and opulent, the look will pique anyone's interest immediately while impressing upon them the value of such an exclusive service. Proper branding goes a long way as this particular project for Nike shows. It's hard not to want a card.
Trend Themes
1. Exclusive Membership Programs - Similar to the Nike NX.25 service, other brands can create exclusive membership programs for their most valuable customers with special perks and personalized branding opportunities.
2. Luxurious Branding - Similar to the black marbled and gold lettering on the Nike NX.25 branding, brands can experiment with luxurious and opulent branding designs to create a sense of exclusivity and value.
3. Personalized VIP Access - Following the lead of Nike, brands can offer personalized VIP access to their customers, providing 24/7 customer support, early access to new products, and other perks that align with their brand values.
Industry Implications
1. Sports Apparel - Sports apparel companies can create exclusive membership programs for their VIP customers that offer personalized designs and special perks based on their customers’ preferences.
2. Luxury Services - Luxury services, such as private aviation companies and high-end hotels, can incorporate luxurious branding designs similar to the Nike NX.25 branding to create a sense of opulence and exclusivity for their customers.
3. Consumer Electronics - Consumer electronics companies can create exclusive membership programs for their most valuable customers that offer personalized 24/7 customer support, early access to new product releases, and other perks that align with their brand values.
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