These Nike LeBron 12s Are Designed For Young Athletes
Rahul Kalvapalle — September 18, 2014 — Fashion
References: nikeinc & broadwayworld
High-performance basketball shoes aren't just for grown-ups and young adults, kids like to ball too -- Nike is aware of that, which is why they created these shoes designed specifically for the demands of younger athletes. The shoes are designed for infants, toddlers, pre-schoolers and grade school kids.
The grade school Nike LeBron 12s borrow visual elements from the adult version and include a Megafuse upper for increased stability and lockdown. The pre-school kicks offer extra flexibility to promote natural motion and support the directional changes and impacts that are a part and parcel of learning basketball. The toddler shoe uses a rubber cup sole to promote flexibility and provide increased traction. Finally, the infant shoe provides comfort, breathability and flexibility for little ones learning to crawl and walk.
The grade school Nike LeBron 12s borrow visual elements from the adult version and include a Megafuse upper for increased stability and lockdown. The pre-school kicks offer extra flexibility to promote natural motion and support the directional changes and impacts that are a part and parcel of learning basketball. The toddler shoe uses a rubber cup sole to promote flexibility and provide increased traction. Finally, the infant shoe provides comfort, breathability and flexibility for little ones learning to crawl and walk.
Trend Themes
1. Kids' Basketball Shoe Market - As more attention is being given to young athletes, there is an opportunity for innovative companies to design high-performance basketball shoes specifically for children, capitalizing on the growing trend of youth sports.
2. Adaptive Footwear - The demand for adaptive footwear, such as shoes designed for pre-schoolers and infants, is growing and presents an opportunity for companies to create products that cater to the unique needs and safety considerations of young children.
3. Sportswear for Infants - As parents become increasingly focused on providing their children with high-quality athletic gear, there is a growing market for sportswear for infants that is durable, comfortable, and safe.
Industry Implications
1. Athletic Footwear - Athletic footwear companies can expand their product line and create new revenue streams by designing functional, high-performance shoes for young athletes.
2. Children's Apparel - The demand for specialized sportswear for children presents an opportunity for companies in the children's apparel industry to innovate and develop products that are both functional and fashionable.
3. Sporting Goods & Equipment - The rise of youth sports highlights the need for reliable and safe sporting goods and equipment, creating an opportunity for companies in this industry to adapt and offer products for the younger demographic.
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