The Nike KD 6 Florals are the Latest From the Kevin Durant Collection
Allen Taylor — March 21, 2014 — Fashion
References: nike & sneakernews
The new Nike KD 6 Floral are the latest lifestyle release of Keven Durant's shoe line. The sneakers have a low-top silhouette and are clad with multicolored flower petals. The design is also given some real texture with textiles and a big black signature swoosh that sweeps across the toe of the sneaker.
Spring is around the corner and this fresh look is exactly what you need to kick off the season. The design is like having a bouquet on your feet; the deep blue and green let the tiny orange pedals pop off the sneaker and accent the orange air cushioning on the sole.
These sneakers are the best of both worlds; you're able to rep one the of the best players in the world while keeping it stylish for spring.
Spring is around the corner and this fresh look is exactly what you need to kick off the season. The design is like having a bouquet on your feet; the deep blue and green let the tiny orange pedals pop off the sneaker and accent the orange air cushioning on the sole.
These sneakers are the best of both worlds; you're able to rep one the of the best players in the world while keeping it stylish for spring.
Trend Themes
1. Floral Sneakers Trend - The rise of floral-themed sneakers as fashionable lifestyle footwear presents an opportunity for shoe companies to offer unique designs and collaborate with artists.
2. Athletic Lifestyle Footwear Trend - The growing trend of fashionable athletic footwear that can be worn outside of the gym provides an opportunity for more athletic brands to expand their markets and for lifestyle brands to enter the athletic world.
3. Sustainable Sneaker Trend - With the increasing awareness of sustainability, there is an opportunity for shoe companies to create floral sneakers made from eco-friendly materials such as recycled plastic bottles or organic cotton.
Industry Implications
1. Footwear - The sneaker industry can take advantage of the growing trend of unique and fashionable designs to better appeal to consumers.
2. Fashion - The merging of athletic and lifestyle fashion presents a growth opportunity for fashion companies to enter the athletic market and for athletic brands to collaborate with fashion designers.
3. Sustainability - Shoe companies can take advantage of the sustainability trend by creating floral sneakers made from eco-friendly materials or by using sustainable practices in their manufacturing process.
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