Kingpins Supreme and Nike Collaborate On the Nike Flyknit Lunar1+
Thomas Wade-West — October 6, 2013 — Fashion
References: hypebeast
Streetwear enthusiasts and jogging buffs will appreciate the huge collaborative project to be released in October of this year: the Supreme Nike Flyknit Lunar1+. This project is said to be one of the biggest collaborations of the year.
Supreme NYC has forever been known as a skate/streetwear brand, while Nike strongly appeals to sport and athletic types. This collaborative effort combines the expertise of both companies to produce the Supreme Nike Flyknit Lunar1+ model. This model uses the Nike Flyknit Lunar1+ base and is completely redesigned with a Supreme vibe. The sneaker itself is made up of a grayscale colorways in which “Supreme” is woven into both side panels in all black. The heel is plastered with the Nike swoosh and the midsole is speckled to give off an ‘Oreo’ esque feel (see the Jordan 6 ‘Oreo’).
The Supreme Nike Flyknit Lunar1+ will be avilable in-stores in NY, LA, London and Japan in early October.
Supreme NYC has forever been known as a skate/streetwear brand, while Nike strongly appeals to sport and athletic types. This collaborative effort combines the expertise of both companies to produce the Supreme Nike Flyknit Lunar1+ model. This model uses the Nike Flyknit Lunar1+ base and is completely redesigned with a Supreme vibe. The sneaker itself is made up of a grayscale colorways in which “Supreme” is woven into both side panels in all black. The heel is plastered with the Nike swoosh and the midsole is speckled to give off an ‘Oreo’ esque feel (see the Jordan 6 ‘Oreo’).
The Supreme Nike Flyknit Lunar1+ will be avilable in-stores in NY, LA, London and Japan in early October.
Trend Themes
1. Streetwear-jogging Shoe Collaboration - The collaboration between Streetwear and Athletic brands presents an opportunity for disruptive innovation in merging performance and style in footwear.
2. Skater-inspired Sneakers - The use of skater culture in the design of jogging shoes presents an opportunity for disruptive innovation in cross-industry appeals.
3. Customized Sports Footwear - The redesigning of Nike jogging shoes with Supreme aesthetics presents an opportunity for disruptive innovation in custom sports footwear.
Industry Implications
1. Fashion - Fashion brands can collaborate with athletic brands for disruptive innovation in sportswear designs.
2. Sports - Athletic brands can appeal to diverse consumer markets by collaborating with other industries like fashion.
3. Retail - High-end sports fashion retailers can partner with streetwear brands to create customized collections that bring together different sectors.
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