'Nike Fantasy' by Ricardo Diogo Shows Images of War, Fear & Pop Culture
Marissa Brassfield — May 2, 2010 — Fashion
References: ricardodiogo & behance.net
I love art sneakers, and 'Nike Fantasy' by Ricardo Diogo is a particularly compelling pair of shoes. While the imagery is dark, even a bit apocalyptic, it's beautifully done. Parachuting teddy bears, gas mask-wearing aliens, military helicopters and an insanely detailed wide-open eye are just a few of the images featured in these kicks.
See up-close images of 'Nike Fantasy' by Ricardo Diogo above.
Implications - As sneaker culture and the underground streetwear community continues to expand, so does the interest in different and wacky clothing or products. Products that serve as a social commentary on pop culture, politics or the environment gain additional importance in a world where standing out is the name of the game. The addition of a celebrity designer adds interest and points to the consumer who wants to show their artistic loyalty.
See up-close images of 'Nike Fantasy' by Ricardo Diogo above.
Implications - As sneaker culture and the underground streetwear community continues to expand, so does the interest in different and wacky clothing or products. Products that serve as a social commentary on pop culture, politics or the environment gain additional importance in a world where standing out is the name of the game. The addition of a celebrity designer adds interest and points to the consumer who wants to show their artistic loyalty.
Trend Themes
1. Artistic Sneaker Designs - Art-inspired sneaker designs that showcase imagery that is relevant to pop culture, politics, or the environment serve as a unique way to capture consumer interest.
2. Social Commentary Products - The demand for products that showcase social commentary on pop culture, politics, or the environment is increasing, presenting an opportunity for innovative products in this area.
3. Celebrity-designed Products - The addition of a celebrity designer to a product, such as sneakers, can increase consumer interest and loyalty, presenting an opportunity to collaborate with celebrity influencers.
Industry Implications
1. Footwear Industry - The footwear industry can explore artistic designs that incorporate social commentary, such as those seen in Ricardo Diogo's 'Nike Fantasy' sneakers.
2. Fashion Industry - The fashion industry can incorporate social and political issues into clothing, footwear, and accessory designs, presenting an opportunity for artistic expression that resonates with consumers.
3. Celebrity and Influencer Marketing Industry - The celebrity and influencer marketing industry presents an opportunity for sneaker brands to collaborate with notable figures to create unique, limited edition designs that resonate with both fans and collectors alike.
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