The Nike + Coolrain 'Relive the Dream' Dolls Immortalize the Legends
Romina S. Cortellucci — August 13, 2012 — Special
References: blog.naver & crazytoyzlife.blogspot.de
The figurines from the latest Nike + Coolrain 'Relive The Dream' collaboration commemorate the second generation USA basketball "Dream Team" to win an Olympic gold medal. It all started back in 1992, with the first American Olympic team to feature active NBA players such as Michael Jordan, Larry Bird, and Magic Johnson, and once again for the 2012 team was there a creation of a new legendary super group.
LeBron James, Kobe Bryant and Kevin Durant are immortalized by Korean toy designer Coolrain in highly detailed figurine form. Each of the group members are featured wearing the team USA Olympic uniforms along with classic Nike kicks with Kobe in Kobe system VII, LeBron in the Hyper Dunk and Durrant in Zoom KD IV.
The Nike + Coolrain 'Relive The Dream' dolls are a great way to celebrate the gold medal win, as well as a team that will unlikely ever play together again unless it is on opposing teams.
LeBron James, Kobe Bryant and Kevin Durant are immortalized by Korean toy designer Coolrain in highly detailed figurine form. Each of the group members are featured wearing the team USA Olympic uniforms along with classic Nike kicks with Kobe in Kobe system VII, LeBron in the Hyper Dunk and Durrant in Zoom KD IV.
The Nike + Coolrain 'Relive The Dream' dolls are a great way to celebrate the gold medal win, as well as a team that will unlikely ever play together again unless it is on opposing teams.
Trend Themes
1. Basketball Figurines Trend - The creation of highly detailed figurines commemorating legendary basketball players presents an opportunity for toy companies to tap into the sports memorabilia market.
2. Collaborative Product Development Trend - Collaborative efforts between toy companies, sports brands and designers highlight new opportunities in product development.
3. Nostalgia Trend - The production of iconic sports figures from past or present offers opportunities to tap into the consumer's emotional connection with iconic moments in sports history.
Industry Implications
1. Toy Industry - The production of highly detailed figurines is a new trend within the toy industry, and presents opportunities for disruption in sports memorabilia.
2. Sporting Goods Industry - Collaborative efforts between sporting goods companies and toy designers entails new opportunities for market penetration in both spaces.
3. Sports Memorabilia Industry - The creation of iconic sports figures is a growing trend in sports memorabilia that presents opportunities to tap into consumer nostalgia and popular cultural icons in the world of sports.
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