Nike and HQ Trivia Offered a Special Reward in Celebration of Air Max Day
Ellen Smith — March 28, 2018 — Tech
References: sneakernews & hypebeast
Nike and HQ Trivia partnered to allow 10 lucky contestants to win the shoe brand's limited-edition collaborative offering.
HQ Trivia is a live game show anyone with a cell phone can participate in. In addition to winning real cash prizes, contestants were also playing for the chance to win Nike's Air Max 270, which arrives in a unique white colorway. The shoes feature an all-white upper, complete with a tonal swoosh, that's complemented by a deep blue toe cap. The unique shoe also features a tab with HQ Trivia's logo.
The app-based quiz show, which occurred on Air Max Day featured 15 Nike-related questions regarding the brand's past collaborations, designers, athletes and more. According to Nike, only 100 pairs of these shoes were created.
HQ Trivia is a live game show anyone with a cell phone can participate in. In addition to winning real cash prizes, contestants were also playing for the chance to win Nike's Air Max 270, which arrives in a unique white colorway. The shoes feature an all-white upper, complete with a tonal swoosh, that's complemented by a deep blue toe cap. The unique shoe also features a tab with HQ Trivia's logo.
The app-based quiz show, which occurred on Air Max Day featured 15 Nike-related questions regarding the brand's past collaborations, designers, athletes and more. According to Nike, only 100 pairs of these shoes were created.
Trend Themes
1. Limited Edition Collaborations - Partnering with popular brands and events to create unique products with limited availability can generate excitement and increase demand for both companies.
2. Gamification of Marketing - Incorporating games and challenges into marketing and promotions can increase engagement and reward customers with more than just traditional discounts and prizes.
3. Event-specific Promotions - Creating promotional offers and products specifically tied to a certain event or holiday can drive sales and increase brand awareness during that time period.
Industry Implications
1. Footwear - The footwear industry can take inspiration from Nike's collaboration with HQ Trivia to create limited edition products that generate buzz and excitement among customers and sneaker enthusiasts.
2. Gaming - The gaming industry can explore further collaborations with fashion and lifestyle brands to offer unique prizes and opportunities to engage with their products.
3. Marketing and Advertising - Marketing and advertising agencies can advise clients on the potential benefits of event-specific promotions and gamification to increase engagement and customer loyalty.
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