The Nike Air Woven Euro 2012 Collection Celebrates National Football Teams
Meghan Young — April 27, 2012 — Fashion
References: nike & inqmind.co
The Nike Air Woven Euro 2012 collection is not filled with typical sneaker pickings, despite the shoes' familiar silhouettes. Forgoing the traditional single-paneled construction, these sneakers feature handwoven uppers that add texture to their overall unconventional appearance. Originally launched back in 2000 to mixed reviews, the Nike Air Woven has since won the hearts of people and athletes around the world.
The bright colorways used in the Nike Air Woven Euro 2012 collection specifically celebrate some of the best national teams competing in this summer's football tournament. The perfect shoe for such a sport, the midsole is made out of molded phylon for an added comfortable fit and feel. The collection will be made available globally in select retail stores.
The bright colorways used in the Nike Air Woven Euro 2012 collection specifically celebrate some of the best national teams competing in this summer's football tournament. The perfect shoe for such a sport, the midsole is made out of molded phylon for an added comfortable fit and feel. The collection will be made available globally in select retail stores.
Trend Themes
1. Textured Sneakers - Companies can explore creating unique sneaker designs with handwoven uppers to stand out in the market.
2. Colorful Sportswear - The use of bright colorways on sportswear can be utilized to promote the spirit of national teams during global sport events.
3. Midsole Comfort - Innovations in midsole construction can be utilized to improve overall comfort and fit of sneakers or other types of footwear.
Industry Implications
1. Athletic Footwear - Athletic footwear manufacturers can utilize unique design innovations like handwoven uppers to disrupt the market with highly sought-after products.
2. Sports Apparel - Sports apparel companies can incorporate bright and bold colorways into their products to promote team spirit during global sport events.
3. Footwear Manufacturing - Footwear manufacturers can invest in innovative midsole technologies to enhance comfort and fit and offer a competitive edge in their products.
5.8
Score
Popularity
Activity
Freshness
