The Nike Air Max Hyperposite Shoes Honor 'Battle of the Boroughs'
Trenton Millar — August 20, 2012 — Fashion
In honor of the Battle of the Boroughs basketball competition currently being held on the Rivington Courts in New York City's Lower East Side, Nike is releasing two limited edition versions of its Air Max Hyperposite shoes. The shoes come in two different color schemes: game royal/total orange-blue glow (available now) and crystal mint/metallic coppercoin (available in November.) These shoes are powerfully bright, and it looks like they have good ankle support too, making them great for the streets or the court.
If you are in New York City this weekend, check out the finals of the Battle of the Boroughs on Sunday August 26th at 6 P.M.
Pairs of the exclusive sneakers will also be given out through Twitter by following the @NikeNYC Twitter handle.
If you are in New York City this weekend, check out the finals of the Battle of the Boroughs on Sunday August 26th at 6 P.M.
Pairs of the exclusive sneakers will also be given out through Twitter by following the @NikeNYC Twitter handle.
Trend Themes
1. Limited Edition Sneakers - The release of limited edition sneakers offers a disruptive innovation opportunity for brands to create exclusivity and generate hype among consumers.
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Industry Implications
1. Athletic Footwear - The limited edition sneakers trend in the athletic footwear industry opens up opportunities for brands to collaborate with athletes, artists, and influencers to create highly coveted and collectible products.
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3. Social Media Marketing - The rise of social media giveaways in marketing offers an opportunity for brands to increase their online presence and engage with their target audience in a more interactive way.
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