The Nike Air Max 720 ISPA Sneakers are Inspired by the Zoom Turf
Michael Hemsworth — September 5, 2019 — Fashion
The Nike Air Max 720 ISPA sneakers are a new style within the ISPA line that aims to deliver exceptional style and functionality that will be admired by athletic consumers alike.
The sneakers draw inspiration from the Zoom Turf style from 1996 and feature the largest heel Air pocket seen on a style from the brand. The Air pocket is filled with nitrogen, which is emblazoned on the rear of the heel with lettering that reads, "Contains High-Pressure Nitrogen" as a reminder to wearers and perhaps a warning to onlookers.
The Nike Air Max 720 ISPA sneakers feature rubber pods on the outsole for extra grip, will retail at a price point of $209 and are slated for a release this upcoming weekend.
The sneakers draw inspiration from the Zoom Turf style from 1996 and feature the largest heel Air pocket seen on a style from the brand. The Air pocket is filled with nitrogen, which is emblazoned on the rear of the heel with lettering that reads, "Contains High-Pressure Nitrogen" as a reminder to wearers and perhaps a warning to onlookers.
The Nike Air Max 720 ISPA sneakers feature rubber pods on the outsole for extra grip, will retail at a price point of $209 and are slated for a release this upcoming weekend.
Trend Themes
1. Nitrogen-infused Footwear - The use of nitrogen-infused technology in footwear presents an opportunity for innovative and enhanced cushioning systems.
2. ISPA Line - The ISPA line by Nike showcases a trend in designing sneakers that marry style and functionality for athletic consumers.
3. Largest Heel Air Pocket - The incorporation of the largest heel Air pocket in the Nike Air Max 720 ISPA sneakers demonstrates a trend in maximizing comfort and performance.
Industry Implications
1. Athletic Footwear - The use of nitrogen-infused technology and innovative cushioning systems in athletic footwear can disrupt the traditional comfort standards and attract customers seeking advanced performance.
2. Fashion and Sportswear - The ISPA line by Nike presents a disruptive opportunity to bridge fashion and sportswear by combining style and functionality in sneakers, appealing to fashion-conscious athletes.
3. Sports Equipment Manufacturing - The integration of the largest heel Air pocket in the Nike Air Max 720 ISPA sneakers highlights the disruptive potential of innovative cushioning systems in sports equipment manufacturing, offering a competitive edge in performance products.
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