The Nike Air Force 1 NYC Borough Shows off Neigborhood Pride
References: nike & freshnessmag
So far Nike's been impressive with its releases throughout the season and now the company continues its winning streak with the Nike Air Force 1 NYC Borough.
Citizens of the Big Apple have always been known to have a lot of pride when it comes to showing off where they're from. Now these folks can do so by wearing their neighborhood's name on their feet with the Nike Air Force 1 NYC Borough. Each of the sneakers are finished in white with the region's outline on the back heel as well as the name. The tongue features a flap with the first letters of the borough and the additional multi-colored laces makes a great contrast to the all white upper.
The represented boroughs include Harlem, Queens, Brooklyn and the Bronx. I suggest you get these quick because they will go fast.
Citizens of the Big Apple have always been known to have a lot of pride when it comes to showing off where they're from. Now these folks can do so by wearing their neighborhood's name on their feet with the Nike Air Force 1 NYC Borough. Each of the sneakers are finished in white with the region's outline on the back heel as well as the name. The tongue features a flap with the first letters of the borough and the additional multi-colored laces makes a great contrast to the all white upper.
The represented boroughs include Harlem, Queens, Brooklyn and the Bronx. I suggest you get these quick because they will go fast.
Trend Themes
1. Neighborhood Pride Footwear - The Nike Air Force 1 NYC Borough demonstrates a trend of celebrating local neighborhoods through footwear.
2. Localized Branding - The trend of the Nike Air Force 1 NYC Borough represents an opportunity for companies to create localized branding through their products.
3. Collectible Regional Merchandise - The Nike Air Force 1 NYC Borough is part of a trend of creating collectible regional merchandise that appeals to consumers' pride and loyalty to their hometowns.
Industry Implications
1. Footwear - The Nike Air Force 1 NYC Borough demonstrates an opportunity for footwear companies to explore regional branding.
2. Apparel - Companies within the apparel industry can capitalize on the trend of collectible regional merchandise, creating clothing with local pride in mind.
3. Tourism - Tourism industries can utilize localized branding trends to create merchandise that entices visitors to take home a piece of their experience in a particular region.
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