Fragment Design Puts a Purple Hue to the Nike Air Footscape Motion
Michael Hines — April 23, 2010 — Fashion
References: fragment.jp & highsnobiety
Fragment Design has crafted the first ever purple shoe that I would wear in the form of the Nike Air Footscape Motion. This shoe features kickass coloring and Nike's flywire technology. These two things are awesome for entirely different reasons.
Fragment Designs' take on the Nike Air Footscape Motion is a unique one. I'm not a huge fan of out-of-the-box coloring when it comes to shoes, but the purple and white are doing it for me here. The addition of Nike's flywire technology, in which the whole shoe is supported by thin threads, makes this shoe elite. I can't wait to leave fools in my purple dust on the track.
Fragment Designs' take on the Nike Air Footscape Motion is a unique one. I'm not a huge fan of out-of-the-box coloring when it comes to shoes, but the purple and white are doing it for me here. The addition of Nike's flywire technology, in which the whole shoe is supported by thin threads, makes this shoe elite. I can't wait to leave fools in my purple dust on the track.
Trend Themes
1. Unique Shoe Coloring - Disruptive innovation opportunity: Develop a line of shoes with unconventional color schemes to attract customers seeking unique footwear.
2. Dynamic Flywire Technology - Disruptive innovation opportunity: Integrate flywire technology into various shoe designs to enhance comfort and performance.
3. Purple Footwear Trend - Disruptive innovation opportunity: Capitalize on the growing popularity of purple shoes by releasing a range of purple-themed footwear for fashion-forward consumers.
Industry Implications
1. Sports Footwear - Disruptive innovation opportunity: Explore partnerships with designers to create technologically advanced and aesthetically appealing sports shoes.
2. Fashion - Disruptive innovation opportunity: Experiment with bold and unique color combinations in footwear designs to cater to fashion-conscious consumers.
3. Athletic Performance - Disruptive innovation opportunity: Develop innovative shoe technologies and features that enhance athletic performance for competitive athletes.
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