The Nike Air Foamposite ‘Doernbecher’ is a Charity Sneaker
Thomas Wade-West — October 3, 2013 — Fashion
References: kicksonfire
The New Nike Air Foamposite Doernbecher sneaker is special for two reasons: 1) the foamposite is a legendary sell-out sneaker, and 2) all proceeds go directly to the Doernbecher hospital in Portland Oregon.
The Nike Air Foamposite follows suit on other Doernbecher releases in the past (and present—see the new Jordan Doernbecher 10) by allowing a patient of the Doernbecher hospital to design the sneaker, then upon release use the proceeds for the hospital itself. Nike has been a major part of this charity movement with the DB hospital particularly because its headquarters are located in Portland, and this is a fantastic cause. This particular colorway features a black and red upper alongside the classic outsole and carbon fiber. The kicks come with a hangtag of the DB patient himself.
Check out this upcoming release later this year for more information.
The Nike Air Foamposite follows suit on other Doernbecher releases in the past (and present—see the new Jordan Doernbecher 10) by allowing a patient of the Doernbecher hospital to design the sneaker, then upon release use the proceeds for the hospital itself. Nike has been a major part of this charity movement with the DB hospital particularly because its headquarters are located in Portland, and this is a fantastic cause. This particular colorway features a black and red upper alongside the classic outsole and carbon fiber. The kicks come with a hangtag of the DB patient himself.
Check out this upcoming release later this year for more information.
Trend Themes
1. Charity Sneakers - Opportunity for brands to collaborate with charities and create special edition sneakers where proceeds go to a good cause.
2. Patient-designed Products - Companies can offer customers the chance to have products designed by patients or individuals facing unique challenges, creating a meaningful and personalized product.
3. Fashion for a Cause - Combining fashion and philanthropy by creating products that raise awareness and funds for charitable organizations, opening up new marketing opportunities.
Industry Implications
1. Footwear - Brands in the footwear industry can leverage the popularity of limited edition charity sneakers to build customer loyalty and increase sales.
2. Fashion - Fashion brands can explore partnerships with hospitals or charities to create patient-designed products, offering a unique and socially conscious offering to customers.
3. Healthcare - Hospitals and healthcare organizations can collaborate with brands to design and sell patient-designed products, generating additional revenue for charitable efforts.
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