The Nike Air Flow 'Old vs New' Brings Back the Classic Air Flow Shoe
Leslie Chen — May 19, 2011 — Fashion
References: highsnobiety & futuresound
Nike will be releasing a revamped version of its classic Air Flow shoe with the Nike Air Flow 'Old vs New' 2011 Pack. Originally released in 1989, this iconic shoe led to "lots of innovation" within the company.
To be released in a different set of colors, the Nike Air Flow 'Old vs New' Pack puts a modern spin on the traditional Air Flow shoe. The new color combinations are green, blue and gray, and a green and purple mix; the shoe reinventions are all in line with the company's signature color-playing qualities.
The Nike Air Flow 'Old vs New' brings back old school classics with a modern twist, and are sure to attract faithful Nike fans as well as newer ones who may have just been introduced to the shoe company.
To be released in a different set of colors, the Nike Air Flow 'Old vs New' Pack puts a modern spin on the traditional Air Flow shoe. The new color combinations are green, blue and gray, and a green and purple mix; the shoe reinventions are all in line with the company's signature color-playing qualities.
The Nike Air Flow 'Old vs New' brings back old school classics with a modern twist, and are sure to attract faithful Nike fans as well as newer ones who may have just been introduced to the shoe company.
Trend Themes
1. Revamped Classics - The Nike Air Flow 'Old vs New' Pack showcases the trend of updating and modernizing nostalgic products, providing opportunities for brands to tap into the appeal of nostalgia while offering fresh styles.
2. Color-playing Qualities - The new color combinations in the Nike Air Flow 'Old vs New' Pack highlight the trend of vibrant and eye-catching designs, opening doors for brands to explore bold color palettes in their products.
3. Signature Branding - The Nike Air Flow 'Old vs New' Pack exemplifies the trend of incorporating recognizable brand elements into product redesigns, allowing brands to leverage their established brand identity to attract both loyal and new consumers.
Industry Implications
1. Footwear - The release of the Nike Air Flow 'Old vs New' Pack presents opportunities for footwear manufacturers to create updated versions of classic shoe designs that cater to consumer nostalgia and contemporary tastes.
2. Fashion - The trend of revamping classic designs, as seen in the Nike Air Flow 'Old vs New' Pack, offers fashion brands the chance to introduce modern twists to iconic pieces, appealing to consumers seeking both nostalgia and style.
3. Sports Retail - The Nike Air Flow 'Old vs New' Pack demonstrates the potential for sports retailers to capitalize on the demand for retro athletic footwear, providing customers with updated yet nostalgic options that balance performance and style.
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