Nielsen Global Connect Purchased Precima to Bolster Its Analytics
Daniel Johnson — January 16, 2020 — Business
References: prnewswire & marketingdive
Nielsen Global Connect recently acquired Precima, which was previously owned by Alliance Data Systems, and the financial details were not made publicly available. Following the acquisition, Precima will be a branch of Nielsen Global Connect, and it will be renamed as 'Precima, a Nielson company.'
Precima is a company that focuses on analytics that can inform retail strategy. The analytics that Precima uses are derived from an AI-powered software-as-a-service platform that can derive insights to improve retail logistics, as well as marketing and product pricing.
The acquisition will help Nielsen Global Connect improve the analytic services that it offers to both CPG and retail companies. Improving the services its offers will also help the organization continue to grow.
Image Credit: Shutterstock
Precima is a company that focuses on analytics that can inform retail strategy. The analytics that Precima uses are derived from an AI-powered software-as-a-service platform that can derive insights to improve retail logistics, as well as marketing and product pricing.
The acquisition will help Nielsen Global Connect improve the analytic services that it offers to both CPG and retail companies. Improving the services its offers will also help the organization continue to grow.
Image Credit: Shutterstock
Trend Themes
1. Retail Analytics - Acquisition of Precima by Nielsen Global Connect highlights the growing importance of analytics in the retail industry.
2. AI-powered Software-as-a-service - The acquisition of Precima by Nielsen Global Connect underscores the increasing reliance on AI-powered analytics solutions.
3. Improving Retail Strategy - The acquisition of Precima by Nielsen Global Connect presents an opportunity to enhance retail strategy through data-driven insights.
Industry Implications
1. Retail - The acquisition of Precima by Nielsen Global Connect will have a significant impact on the retail industry, particularly in terms of analytics and strategy.
2. Consumer Packaged Goods (CPG) - By leveraging Precima's analytics capabilities, Nielsen Global Connect can enhance its services to CPG companies and provide more valuable insights for improving marketing and product pricing.
3. Data Analytics - The acquisition of Precima by Nielsen Global Connect demonstrates the escalating importance of data analytics in helping businesses make informed decisions in various industries.
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