LAST Wooden Toys by Nicolo Bottarelli Combines Play and Awareness
Andrew Robertson — May 16, 2012 — Life-Stages
References: alburno & blog.gessato
From his shop in Italy, Nicolo Bottarelli created a series of beautifully hand-carved wooden toys depicting several animals that are now extinct. The project, called LAST Wooden Toys, is aimed towards creating awareness amongst children regarding the unethical practices carried out worldwide that exact harmful impacts on the environment and biodiversity.
DODO, TILACINO and BAIJI are the three models available in this collection and represent the animals that are already or will soon be extinct if current patterns persist.
The wooden sculptures are all made in an eco-friendly manner, drawing attention to the harmful impacts that cheap plastics and material (often used for modern children's toys) have on the environment. LAST Wooden Toys are an homage to the traditional form of children's toys, when objects encouraged creativity and interaction and did not come at the cost of earth's natural fauna.
DODO, TILACINO and BAIJI are the three models available in this collection and represent the animals that are already or will soon be extinct if current patterns persist.
The wooden sculptures are all made in an eco-friendly manner, drawing attention to the harmful impacts that cheap plastics and material (often used for modern children's toys) have on the environment. LAST Wooden Toys are an homage to the traditional form of children's toys, when objects encouraged creativity and interaction and did not come at the cost of earth's natural fauna.
Trend Themes
1. Handmade Wooden Toys - The trend of hand-carved wooden toys provides an opportunity for artisans to create unique and sustainable alternatives to mass-produced plastic toys.
2. Environmental Awareness - The growing trend of creating toys that raise awareness about environmental issues presents opportunities for businesses to combine play and education in a meaningful way.
3. Heritage-inspired Play - The trend of reviving traditional forms of children's toys offers opportunities to reconnect with the past, promote creativity, and foster meaningful interactions.
Industry Implications
1. Artisan Crafts - Artisans specializing in hand-carved wooden toys can tap into the demand for eco-friendly and unique alternatives to mainstream plastic toys.
2. Educational Toys - The toy industry can incorporate environmental awareness into their products, offering children the opportunity to learn about important issues through play.
3. Toy Manufacturing - Manufacturers can explore using sustainable materials and production methods to create eco-friendly toys that align with the growing demand for environmentally conscious products.
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