Nicholai Debuts In NYC
Nicky Hilton made her fashion debut at the Mercedes-Benz Fashion Week in New York City on September 8. Paris' younger sister proved that talent and a love for style run in her blood.
"To be taken seriously as a designer, Hilton had to show that she was not just another celebrity who wanted to see her name on a collection — despite the success of her handbag line in Japan and the sportswear collection she launched three years ago," said the Associated Press.
"Hilton showed she was serious Sunday night with her collection Nicholai (which is her real name). With her parents beaming from the front row, models pranced down the runway in outfits alternating between bourgeois — including a black silk cape over a white dress shirt paired with mini-shorts — and flirty, such as a black strapless dress wrapped in tulle."
Is big sister Paris proud of Nicky's accomplishments? That's hard to tell -- the older heiress was a no-show at the Nicholai show. Both parents were there and told the press their daughter's absence was due to work.
"To be taken seriously as a designer, Hilton had to show that she was not just another celebrity who wanted to see her name on a collection — despite the success of her handbag line in Japan and the sportswear collection she launched three years ago," said the Associated Press.
"Hilton showed she was serious Sunday night with her collection Nicholai (which is her real name). With her parents beaming from the front row, models pranced down the runway in outfits alternating between bourgeois — including a black silk cape over a white dress shirt paired with mini-shorts — and flirty, such as a black strapless dress wrapped in tulle."
Is big sister Paris proud of Nicky's accomplishments? That's hard to tell -- the older heiress was a no-show at the Nicholai show. Both parents were there and told the press their daughter's absence was due to work.
Trend Themes
1. Fashion Design Debut - Nicky Hilton debuts her fashion line Nicholai at Mercedes-Benz Fashion Week in New York City, signaling new fashion design innovation opportunities.
2. Celebrity-designed Collections - As more celebrities design their own fashion lines, the fashion industry could develop new innovation opportunities for collaborating with and/or disrupting mainstream fashion.
3. Success in Asia - Nicky Hilton's handbag line's success in Japan could signal the potential for fashion industry innovation opportunities to target Asian fashion markets.
Industry Implications
1. Fashion - The fashion industry may have opportunities to collaborate with celebrity designers on collections that deliver innovative designs and appeal to younger consumers.
2. Handbags - Nicky Hilton's success in the handbag sector, suggests a potential for innovation opportunities targeted at the Asian fashion market.
3. Celebrity Marketing - The success of Nicky Hilton's previous fashion lines highlights potential innovation opportunities for the fashion industry in working with celebrities to collaborate on designs that appeal to a wider audience.
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