These New Nick's Ice Creams Have 75% Less Calories Than Others
Michael Hemsworth — April 30, 2020 — Marketing
Low-calorie versions of popular foods are continuing to increase in popularity as consumers seek out a health-conscious alternative to their favorite indulgences, which is something these new Nick's Ice Cream have been created with in mind.
The new ice cream range is reported to contain 75% fewer calories than other market-leading brands out there and are sure to satisfy consumers seeking a way to enjoy the frozen treat with less guilt. The new ice cream flavors includes Chocolate, Vanilla Bean, Sea Salt Caramel, Cookie Dough, Chocolate Brownie and Cookies & Cream.
Nick's Ice Cream Founder Niclas Luthman spoke on the new products saying, "It is an exciting time for innovation in the food industry. Vegan meat substitutes no longer taste like wool. Ice cream with a fraction of the calories is as good as regular ice cream. Today’s development in food science is consumer-driven and consumers deserve food that is better for them. We can give it to them.”
The new ice cream range is reported to contain 75% fewer calories than other market-leading brands out there and are sure to satisfy consumers seeking a way to enjoy the frozen treat with less guilt. The new ice cream flavors includes Chocolate, Vanilla Bean, Sea Salt Caramel, Cookie Dough, Chocolate Brownie and Cookies & Cream.
Nick's Ice Cream Founder Niclas Luthman spoke on the new products saying, "It is an exciting time for innovation in the food industry. Vegan meat substitutes no longer taste like wool. Ice cream with a fraction of the calories is as good as regular ice cream. Today’s development in food science is consumer-driven and consumers deserve food that is better for them. We can give it to them.”
Trend Themes
1. Low-calorie Ice Cream - The trend of low-calorie versions of popular foods continues to grow as consumers seek healthier alternatives, creating opportunities for disruptive innovation in the food industry.
2. Health-conscious Indulgences - The increasing popularity of health-conscious alternatives to indulgent foods opens up opportunities for disruptive innovation in the food industry to create guilt-free treats.
3. Consumer-driven Food Science - The consumer demand for better-for-you food options drives innovative developments in food science, presenting opportunities for disruptive innovation in the industry.
Industry Implications
1. Food Industry - The food industry can capitalize on the trend of low-calorie ice cream and health-conscious alternatives to meet consumer demand for guilt-free indulgences.
2. Frozen Desserts - The frozen desserts industry can explore innovative ways to create low-calorie ice creams and indulge health-conscious consumers without compromising taste.
3. Vegan Food Substitutes - The market for vegan food substitutes can expand to include low-calorie ice creams as a guilt-free indulgence option for health-conscious consumers.
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