The Nicholas Kirkwood 'Wizard of Oz' Collection was Created for Selfridges
Meghan Young — March 4, 2013 — Fashion
References: selfridges & refinery29
The Nicholas Kirkwood 'Wizard of Oz' collection will be highly coveted, especially because they are one-of-a-kind creations designed specifically to be displayed in Selfridges. Corresponding with the highly anticipated release of the prequel movie, 'Oz the Great and Powerful,' this coming weekend, the collection is comprised of four distinct designs. Each of them was inspired by a main character in the film: the Wizard, Glinda, Evanora and Theodora.
Part of Selfridge’s Shoe Carnival, the Nicholas Kirkwood 'Wizard of Oz' collection have ben paired with the costumes worn by James Franco, Michelle Williams, Mila Kunis and Rachel Weisz for an exciting window display. From crystal-encrusted heels to black-and-ruby-sequined boots and a men’s brogue, the collection perfectly captures the look and personality of each character represented. They also show that there’s no place like Selfridges.
Part of Selfridge’s Shoe Carnival, the Nicholas Kirkwood 'Wizard of Oz' collection have ben paired with the costumes worn by James Franco, Michelle Williams, Mila Kunis and Rachel Weisz for an exciting window display. From crystal-encrusted heels to black-and-ruby-sequined boots and a men’s brogue, the collection perfectly captures the look and personality of each character represented. They also show that there’s no place like Selfridges.
Trend Themes
1. Film-inspired Collections - Opportunity for fashion brands to design unique collection inspired by popular movies, creating excitement and buzz for fans and collectors alike.
2. Experiential Retail - Opportunity for retail brands to create immersive displays that showcase their products in an exciting and memorable way, increasing foot traffic and brand loyalty.
3. Collaborative Marketing - Opportunity for brands to partner with upcoming popular movies or events to increase visibility and generate interest in their products and services through cross-promotion.
Industry Implications
1. Fashion - Fashion brands can take inspiration from popular movies to create unique and limited edition collections that cater to fans and collectors, increasing sales and brand loyalty.
2. Retail - Retail brands can create immersive and experiential displays that engage customers and showcase their products in an exciting and memorable way, increasing foot traffic and sales.
3. Entertainment - Movie studios and entertainment companies can partner with brands to promote upcoming movies through collaborative marketing campaigns, increasing visibility and generating interest in their products and services.
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