The Nice Cans Crop Shirt from Nasty Gal Celebrates Unhealthy Beverages
Jana Pijak — September 5, 2013 — Fashion
The Nice Cans Crop Shirt from fashion retailer Nasty Gal celebrates everyone's love for unhealthy soda beverages. Designed by streetwear label Lazy Oaf, this eye-catching crop top features a short asymmetrical hem and an oversized fit.
The vintage-inspired garment is clad with a cartoonish graphic print that showcases images of orange soda, classy cola, and the brand's signature lazy pepsi, oaf sprite and lazy pineapple soda flavours.
The Nice Cans Crop Shirt from Nasty Gal stays true to label Lazy Oaf's signature and cheeky design aesthetic. The youthful top stands out thanks to its exaggerated soda print and vividly hued color palette. Made from viscose, the shirt is also breathable, versatile and can be worn during warm summer days as well as cooler autumn nights.
The vintage-inspired garment is clad with a cartoonish graphic print that showcases images of orange soda, classy cola, and the brand's signature lazy pepsi, oaf sprite and lazy pineapple soda flavours.
The Nice Cans Crop Shirt from Nasty Gal stays true to label Lazy Oaf's signature and cheeky design aesthetic. The youthful top stands out thanks to its exaggerated soda print and vividly hued color palette. Made from viscose, the shirt is also breathable, versatile and can be worn during warm summer days as well as cooler autumn nights.
Trend Themes
1. Unhealthy Beverage Fashion - Unhealthy beverages are becoming a trendy fashion statement, offering opportunities for design and marketing innovations.
2. Cartoonish Graphic Prints - Cartoonish graphic prints are a growing trend in fashion, creating opportunities for collaborations between brands and artists.
3. Versatile Crop Tops - Versatile crop tops are a trend to watch for, offering opportunities for sustainable, high-quality materials and inclusive sizing.
Industry Implications
1. Fashion - Fashion brands can tap into the trend of unconventional designs featuring unhealthy beverages and collaborate with illustrators to create unique prints and graphics.
2. Beverage - Beverage companies can explore partnerships with fashion brands and leverage the trend of unhealthy beverage fashion to create brand awareness and expand their consumer base.
3. Textile - The textile industry can benefit from the versatile crop top trend, offering eco-friendly and sustainable fabrics that cater to a wide range of sizes and body types.
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