Nia's Teddy-Like Knit Pieces are as Flattering as They are Comfortable
Riley von Niessen — December 1, 2020 — Fashion
References: nordstrom & niathebrand
LA-based loungewear brand Nia offers a range of cozy apparel that's perfect for the cold weather ahead—especially with quarantine measures expected to remain in place throughout the season.
Recently, the label updated its offerings to include an array of matching sets that come in neutral colorways that include its Dove, Black, and Natural tones. A few noteworthy inclusions are the Mid-Length Sweater Shorts, Notched Sweater Tank, Plush Sweater Joggers, and Hooded Duster Cardigan. All of these pieces are made from a lush teddy-like knit material, which combines polyester and acrylic.
Nia's cozy apparel can be purchased through its web store for affordable prices, as well as from major retailers, including Nordstrom.
Image Credit: Nia
Recently, the label updated its offerings to include an array of matching sets that come in neutral colorways that include its Dove, Black, and Natural tones. A few noteworthy inclusions are the Mid-Length Sweater Shorts, Notched Sweater Tank, Plush Sweater Joggers, and Hooded Duster Cardigan. All of these pieces are made from a lush teddy-like knit material, which combines polyester and acrylic.
Nia's cozy apparel can be purchased through its web store for affordable prices, as well as from major retailers, including Nordstrom.
Image Credit: Nia
Trend Themes
1. Cozy Loungewear Trends - Loungewear brands can capitalize on the ongoing demand for cozy and comfortable clothing with unique knit materials and designs.
2. Matching Loungewear Sets - Loungewear brands can offer matching sets in neutral colorways to appeal to consumers looking for more stylish and put-together options while working from home or staying indoors.
3. Web Store Retailing - Brands can leverage their web stores to offer affordable prices, easy online shopping, and direct-to-consumer shipping to reach a wider audience of potential customers.
Industry Implications
1. Loungewear Industry - Loungewear brands can continue to innovate with knit materials and customizable matching sets to cater to consumers' ongoing demand for comfortable and stylish clothing while indoors.
2. E-commerce Industry - E-commerce companies can leverage their platforms to offer a wider range of loungewear options, making it easier for consumers to find and purchase cozy and stylish clothing online.
3. Retail Industry - Retail stores can feature loungewear brands' cozy and stylish collections alongside other seasonal clothing, offering a one-stop-shop for consumers' winter clothing needs.
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