Nexus Protect Offers Replacements in Case of Defects and Damage
Jana Pijak — March 3, 2016 — Tech
References: store.google & pocket-lint
Nexus Protect is Google's latest mobile warranty offering that covers technical malfunctions and accidental damages. Following in the footsteps of Apple's rival Apple Care service, Nexus Protect gives mobile users piece of mind and features up to two years of accidental damage protection.
While Nexus products are usually sold with a year-long warranty that covers basic manufacturing defects, its Nexus Protect service goes one step further to offer replacement devices in the case of user-afflicted damages or more in-depth mechanical failures.
Costing mobile users less than $100, this reliable warranty boasts no added loopholes and instead strengthens Google's relationships with its loyal consumers -- a group who is likely to associate the brand with honesty and authenticity when offered this service.
While Nexus products are usually sold with a year-long warranty that covers basic manufacturing defects, its Nexus Protect service goes one step further to offer replacement devices in the case of user-afflicted damages or more in-depth mechanical failures.
Costing mobile users less than $100, this reliable warranty boasts no added loopholes and instead strengthens Google's relationships with its loyal consumers -- a group who is likely to associate the brand with honesty and authenticity when offered this service.
Trend Themes
1. Mobile Warranties - Opportunity for companies to disrupt the mobile warranty market by offering competitive and reliable warranty options.
2. Accidental Damage Protection - Opportunity to develop innovative solutions to protect mobile devices against accidental damages.
3. Customer Loyalty - Opportunity to enhance customer loyalty by providing reliable warranty services that build trust and credibility.
Industry Implications
1. Mobile Technology - Mobile technology companies can offer comprehensive warranty solutions to differentiate themselves in the market.
2. Insurance - Opportunity for insurance companies to expand their offerings and provide specialized mobile warranty plans.
3. Consumer Electronics - Consumer electronics companies can develop new warranty programs to attract and retain customers.
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