'New York Writes Itself' Asks Big Apple Dwellers to Contribute
Christopher DeLuca — August 20, 2011 — World
The 'New York Writes Itself' project was born from observing the diversity of people in New York City and a desire to find a way to communicate their collective story. The project is asking New Yorkers to go to the website and submit their tidbits that will be included in the story.
What I particularly like about 'New York Writes Itself' is that it is a collective effort to tell the tale of a city. What's more, it appears to be phenomenal way to tell the many stories that run through the veins and soul of the Big Apple.
Implications - Crowdsourcing initiatives are a remarkable way to get consumers actively involved. The 'New York Writes Itself' project taps into this idea and has the potential to go viral as a result. Companies should use this as a template for future marketing initiatives.
What I particularly like about 'New York Writes Itself' is that it is a collective effort to tell the tale of a city. What's more, it appears to be phenomenal way to tell the many stories that run through the veins and soul of the Big Apple.
Implications - Crowdsourcing initiatives are a remarkable way to get consumers actively involved. The 'New York Writes Itself' project taps into this idea and has the potential to go viral as a result. Companies should use this as a template for future marketing initiatives.
Trend Themes
1. Crowdsourcing - The success of the 'New York Writes Itself' project demonstrates the power of crowdsourcing in engaging consumers and generating content.
2. Collective Storytelling - 'New York Writes Itself' showcases the growing trend of collective storytelling, allowing diverse individuals to contribute and shape a city's narrative.
3. Viral Marketing - The potential for the 'New York Writes Itself' project to go viral highlights the effectiveness of utilizing unique and engaging initiatives to capture consumer attention.
Industry Implications
1. Marketing - The success of the 'New York Writes Itself' project in engaging consumers through crowdsourcing provides marketing professionals with an opportunity to explore innovative campaigns.
2. Publishing - 'New York Writes Itself' demonstrates a disruptive approach to storytelling, presenting an opportunity for the publishing industry to explore new narrative models.
3. Tourism - The 'New York Writes Itself' project showcases the potential to create immersive and authentic experiences for tourists by incorporating crowdsourced narratives into city exploration.
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