This New York Times Cookbook Was Created Personally By Readers
Justin Lam — July 27, 2018 — Marketing
References: fastcompany & eater
The newest issue of the New York Times cookbook takes a drastic change from the first and includes a more personal touch for any budding chef. Within the cookbook are recipes from longtime editors like Marian Burros, Martha Rose Shulman and Julia Moskin, as well as new recruits like Colu Henry and Alison Roman. However, instead of including curated recipes by an editor, this issue of the New York Time cookbook can be built and curated by readers.
This will be the first personalized collection from the New York Times store and joins a short list of customizable cookbooks. Before readers purchase the New York Times cookbook, they will be asked to choose seven chapters ranging from “vegetable sides” to “sheet-pan wonders.” Eight recipes can be added to a chapter and the New York Times will add custom dedication pages.
Image Credit: Liz Clayman/New York Times
This will be the first personalized collection from the New York Times store and joins a short list of customizable cookbooks. Before readers purchase the New York Times cookbook, they will be asked to choose seven chapters ranging from “vegetable sides” to “sheet-pan wonders.” Eight recipes can be added to a chapter and the New York Times will add custom dedication pages.
Image Credit: Liz Clayman/New York Times
Trend Themes
1. Personalized Cookbooks - Creating personalized cookbooks allows readers to curate their own collection of recipes, fostering a more personalized cooking experience.
2. Reader-curated Content - Allowing readers to contribute and curate content in cookbooks opens up opportunities for collaboration and community engagement in the culinary world.
3. Customizable Products - The rise of customizable cookbooks reflects a growing demand for personalized products in the consumer market.
Industry Implications
1. Publishing - Publishing companies can explore opportunities in offering customizable cookbook options to cater to the needs and preferences of readers.
2. Food and Beverage - The food and beverage industry can leverage the trend of personalized cookbooks to develop new products and services that enhance the cooking experience for consumers.
3. E-commerce - E-commerce platforms can tap into the demand for personalized cookbooks by offering customizable book options that cater to individual preferences and tastes.
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