New York City Digital Plan Will Put City at Top of the Digital Map
Christopher DeLuca — May 17, 2011 — Social Media
References: techpresident & techcrunch
The recently unveiled New York City digital plan aims to put the mega metropolis at the top of the digital map. The New York City digital plan was created through a series of partnerships with major tech and digital players: Facebook, Twitter, Foursquare and Tumblr, among others.
Leading up to the New York City digital plan was a 90-day review of how technology was being used by the city and opportunities for improving the urban experience. With social media and other digital platforms recognized by most as long term communication tools -- and not merely fads -- the digital plan also serves as a marketing strategy to promote New York City as the innovative global city. New York City is certainly setting the bar for other cities.
Leading up to the New York City digital plan was a 90-day review of how technology was being used by the city and opportunities for improving the urban experience. With social media and other digital platforms recognized by most as long term communication tools -- and not merely fads -- the digital plan also serves as a marketing strategy to promote New York City as the innovative global city. New York City is certainly setting the bar for other cities.
Trend Themes
1. Digital Transformation in Cities - The New York City digital plan demonstrates the trend of cities embracing digital technology to improve urban experiences and promote innovation.
2. Collaboration with Tech Giants - The partnerships with major tech and digital players in the New York City digital plan show a trend of cities working with industry leaders to develop digital strategies.
3. Digital Marketing for Cities - The digital plan for New York City showcases the trend of cities using digital platforms as a marketing strategy to position themselves as innovative global hubs.
Industry Implications
1. Urban Technology - The New York City digital plan presents opportunities for companies specializing in urban technology to provide innovative solutions for improving city experiences.
2. Tech Partnerships and Consultancy - The partnerships formed in the New York City digital plan create opportunities for tech consultancy companies to assist cities in developing their own digital strategies.
3. Digital Marketing and Tourism - The digital plan for New York City opens up opportunities for digital marketing agencies and tourism companies to help other cities promote themselves as innovative destinations.
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