Oded Ezer Unveils New Typography with a Show at the Virtrina Gallery
Vasiliki Marapas — January 7, 2015 — Art & Design
References: odedezer & fastcodesign
Wacky Israeli typographer Oded Exer is back with 'Practical Particles,' a showcase of new typography that he's exhibiting at the Vitrina Gallery of the Holon Institute of Technology in Israel.
Exer borrows fragments from classic pieces of artwork, such as the Mona Lisa, Van Gogh's self-portrait and the Girl With A Pearl Earring, in order to create an eccentric, one-of-a-kind typeface. Mona Lisa's index finger, for instance, is multiplied in the shape of a V, while Van Gogh's mustache is aggregated to form a hairy T. Meanwhile, the typeface for Vermeer's 'Girl With A Pearl Earring' is "all eyes," creating a hypnagogic effect that's pretty disturbing (with a capital D -- get it??).
All in all, Exer's "typographic mutations," as they are described by exhibition curator Reuven Givati, are absolutely riveting.
Exer borrows fragments from classic pieces of artwork, such as the Mona Lisa, Van Gogh's self-portrait and the Girl With A Pearl Earring, in order to create an eccentric, one-of-a-kind typeface. Mona Lisa's index finger, for instance, is multiplied in the shape of a V, while Van Gogh's mustache is aggregated to form a hairy T. Meanwhile, the typeface for Vermeer's 'Girl With A Pearl Earring' is "all eyes," creating a hypnagogic effect that's pretty disturbing (with a capital D -- get it??).
All in all, Exer's "typographic mutations," as they are described by exhibition curator Reuven Givati, are absolutely riveting.
Trend Themes
1. Artwork-inspired Typography - Creating unique typefaces from fragments of classic art pieces.
2. Eccentric Typographic Mutations - Developing striking and unusual typography that captures attention.
3. Hypnagogic Text Effects - Creating text that has a dreamy, surreal or disturbing effect on the viewer.
Industry Implications
1. Marketing and Advertising - The use of eccentric typography can help brands stand out in a crowded marketplace.
2. Graphic Design - Designers can explore creating new and unique fonts that capture attention and interest.
3. Fine Arts - Fine artists can explore incorporating typography into their pieces, or experimenting with text-based art.
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