Rolly and Buddy
Dee Sandin — March 21, 2008 — Tech
References: tuvie
These PDAs look like portable game consoles. With new visual and ergonomic designs, Rolly and Buddy are the brainchild of CREAT, Tokyo. After an extensive study of the Japanese market, aesthetic and functionality won out and these two PDA's are the result.
Implications - Though consumers clearly enjoy a little bit of technological advancement, aesthetics still reigns supreme as a consideration during the purchase process. The way something looks has immediate association with consumers looking to purchase, and allows for an element of self expression that today's selfcentric consumer seeks. Thus, the external appearance of devices is something all companies should inspect closely when seeking new ways to attract consumers.
Implications - Though consumers clearly enjoy a little bit of technological advancement, aesthetics still reigns supreme as a consideration during the purchase process. The way something looks has immediate association with consumers looking to purchase, and allows for an element of self expression that today's selfcentric consumer seeks. Thus, the external appearance of devices is something all companies should inspect closely when seeking new ways to attract consumers.
Trend Themes
1. Gaming-inspired Pdas - Designing PDAs with a gaming aesthetic and features to attract tech and gaming enthusiasts.
2. Ergonomic Pdas - Creating PDAs with ergonomic design for ease and comfort of use to appeal to consumers who prioritize comfort and accessibility.
3. Aesthetic-driven Design - Prioritizing the external appearance of devices to offer self-expression and appeal to consumers who value aesthetics.
Industry Implications
1. Consumer Electronics - Designing and manufacturing of PDAs with gaming features to attract tech-savvy consumers in the growing consumer electronics industry.
2. Gaming - Utilizing gaming-inspired design in PDAs to appeal to the gaming community and offer devices that meet their needs in the evolving gaming industry.
3. Fashion Technology - Positioning PDAs as a fashion statement with an emphasis on aesthetic-driven design to attract fashion-conscious consumers in the emerging fashion technology industry.
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