The New Straits Times Ads Provide a Deeper Perspective
Amelia Roblin — December 14, 2010 — Marketing
References: mccann & adsoftheworld
Every publication takes a perspective, but these New Straits Times ads suggest that this newspaper provides a larger scope to each story. Designed by the McCann Erickson Malaysia advertising agency, this clever campaign brings another dimension to a flatter form of media.
By extruding the front page scene, these New Straits Times ads reveal the happenings of the breaking news background. Whether it's an economic, a political or a social issue being discussed, these profound prints disclose the whole story.
By extruding the front page scene, these New Straits Times ads reveal the happenings of the breaking news background. Whether it's an economic, a political or a social issue being discussed, these profound prints disclose the whole story.
Trend Themes
1. Augmented Reality Advertising - Using augmented reality to reveal additional layers of information in print advertisements could revolutionize the advertising industry.
2. Enhanced Newspaper Experience - Newspapers that provide a deeper perspective through innovative design and interactive features have the potential to attract and engage a wider audience.
3. Immersive Print Media - Creating immersive experiences through 3D prints and extrusions could breathe new life into the traditional print media industry.
Industry Implications
1. Advertising - The advertising industry can explore the use of augmented reality to enhance traditional print advertisements and offer a more interactive experience to consumers.
2. Newspaper Publishing - Incorporating innovative design elements and interactive features into newspapers can help publishers attract and retain readers in the digital age.
3. Printing and Manufacturing - Printing and manufacturing companies can leverage disruptive innovation opportunities by exploring new techniques like 3D prints and extrusions to create immersive printed materials.
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