These New Ronnie Fieg Asics Boast Collaborative Branding with KITH
Riley von Niessen — November 16, 2016 — Fashion
Over the years, a number of new Ronnie Fieg Asics have been released, however this time, the well-loved sneaker model features a unique salmon-hued upper. Constructed from suede, the update's high-end make is evident, especially when one considers how the use of the material complements the deep pink colorway.
The same tone continues throughout the whole of the upper, including the sneaker's tongue and laces. In contrast to this, the new Ronnie Fieg Asics feature a crisp white sole, which is offset as well with gel-like navy accents. Meanwhile, the branding of the footwear manufacturer and KITH's founder is included on the heels of the sneakers. Asics' iconic detailing is included on the sides in salmon too.
The same tone continues throughout the whole of the upper, including the sneaker's tongue and laces. In contrast to this, the new Ronnie Fieg Asics feature a crisp white sole, which is offset as well with gel-like navy accents. Meanwhile, the branding of the footwear manufacturer and KITH's founder is included on the heels of the sneakers. Asics' iconic detailing is included on the sides in salmon too.
Trend Themes
1. Salmon-hued Sneakers - Disruptive innovation opportunity: Explore the market for unconventional and unique colorways in sneaker design.
2. High-end Suede Construction - Disruptive innovation opportunity: Develop new and luxurious materials for sneaker manufacturing to cater to the demand for premium footwear.
3. Collaborative Branding - Disruptive innovation opportunity: Foster more partnerships and collaborations between footwear manufacturers and fashion brands to create exclusive and limited-edition releases.
Industry Implications
1. Footwear Manufacturing - Disruptive innovation opportunity: Integrate sustainable materials and production methods into the footwear manufacturing process.
2. Fashion Retail - Disruptive innovation opportunity: Incorporate augmented reality and virtual reality technologies into the shopping experience to enhance customer engagement.
3. Luxury Goods - Disruptive innovation opportunity: Leverage personalization and customization technologies to create one-of-a-kind luxury products tailored to individual preferences.
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