Walmart is Rolling Out a New Personal Shopping Service
Ellen Smith — January 11, 2018 — Business
References: walmart & techcrunch
Walmart is continuing its efforts to attract a wealthier clientele, which is why the chain is introducing a new personal shopping service that's enabling "high net worth urban consumers" to make purchases through text messages.
According to the brand, the service will put an emphasis on "the curation of aspirational and highly relevant products." Household items purchased through the service will be delivered to one's doorstep for free, and within 24 hours. The purchasing of other items will result in a delivery time of two days. To make matters even more consumer-focused, the brand will pick-up unwanted return items from one's apartment building or house.
This personal shopping service would be the latest attempt from the brand to attract a higher end clientele.
According to the brand, the service will put an emphasis on "the curation of aspirational and highly relevant products." Household items purchased through the service will be delivered to one's doorstep for free, and within 24 hours. The purchasing of other items will result in a delivery time of two days. To make matters even more consumer-focused, the brand will pick-up unwanted return items from one's apartment building or house.
This personal shopping service would be the latest attempt from the brand to attract a higher end clientele.
Trend Themes
1. Personal Shopping Services - Businesses can leverage these services to target high net worth individuals through exclusive product curation and convenience.
2. Text Message Purchasing - Adoption of text message purchasing allows businesses to offer a more personal and streamlined shopping experience for customers.
3. Free and Fast Delivery - Free and fast delivery of purchased items is a powerful incentive for customers and can be leveraged by businesses to increase customer loyalty and brand image.
Industry Implications
1. Retail - Retailers can incorporate personal shopping services to attract high net worth individuals and enhance customer experience.
2. E-commerce - E-commerce companies can implement text message purchasing to increase convenience and offer a more streamlined shopping experience.
3. Logistics - Logistics companies can emphasize free and fast delivery to improve customer satisfaction and increase their value proposition.
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