Centro Coming Soon
Ben Preiss — August 28, 2007 — Tech
References: treocentral & newlaunches
Some photos escaped the walls of the Treo Palm Centro factory, and it looks like they've got a snazzy new phone in the making. Palm is bringing this little, low cost smart phone to the market, and rumor has it, the target market they have in mind is the youth demographic. Stay tuned!
Touchscreen capabilities and a small, compacted size are tell-tale signs of a product marketed to the youth demographic. This, combined with the fact that the Treo Palm Centro release is to be more affordable than most, is a clue that this phone may be targeted to students.
Implications - The reason why the youth demographic is so heavily targeted in today's market is because they are the most willing to try out new products. Though they do not often have their own money, the youth demographic is willing to borrow from parents or get a part time job to test out new products.
Touchscreen capabilities and a small, compacted size are tell-tale signs of a product marketed to the youth demographic. This, combined with the fact that the Treo Palm Centro release is to be more affordable than most, is a clue that this phone may be targeted to students.
Implications - The reason why the youth demographic is so heavily targeted in today's market is because they are the most willing to try out new products. Though they do not often have their own money, the youth demographic is willing to borrow from parents or get a part time job to test out new products.
Trend Themes
1. Low-cost Smart Phones - Palm's release of a lower-cost smart phone suggests a trend towards making mobile technology more accessible to budget-conscious consumers.
2. Youth-targeted Mobile Devices - The development of a small, compact phone with touchscreen capabilities hints at a trend of creating devices specifically for younger consumers.
3. Affordable Technology for Students - The release of a smart phone geared towards the youth demographic suggests an emerging trend of affordable and accessible technology for students.
Industry Implications
1. Mobile Technology - The leak of Palm's new smart phone indicates potential for innovation within the mobile technology industry, particularly in the development of more budget-friendly and youth-targeted devices.
2. Education - The trend of creating affordable technology for students may disrupt the education industry, as it presents an opportunity to enhance the learning experience and access to technology.
3. Consumer Electronics - The focus on creating lower-cost, youth-targeted mobile devices may disrupt the consumer electronics industry, particularly in terms of marketing and product development strategies.
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