This New Nautica Collection Was Made for Urban Outfitters with Lil Yachty
Riley von Niessen — November 4, 2016 — Fashion
References: urbanoutfitters & hypebeast
With 90s fashion coming back in a big way, a new Nautica series was made with the creative input of Atlanta rapper Lil Yachty.
In an effort to revive the retro styles, the brand makes use of vibrant washed-out color palettes and cuts that remain iconic to the time. Although the collection is small, with just seven pieces, the new Nautica and Lil Yachty collaboration is likely to be a success amongst the many consumers who he calls fans.
In order to promote the clothing that will be offered at select Urban Outfitters locations, photographer Daniel Shea lensed a lookbook to go along with it. The young rapper is pictured in the apparel to make his input clear and Daniel Shea uses complementary lighting to take his viewers back a few decades.
In an effort to revive the retro styles, the brand makes use of vibrant washed-out color palettes and cuts that remain iconic to the time. Although the collection is small, with just seven pieces, the new Nautica and Lil Yachty collaboration is likely to be a success amongst the many consumers who he calls fans.
In order to promote the clothing that will be offered at select Urban Outfitters locations, photographer Daniel Shea lensed a lookbook to go along with it. The young rapper is pictured in the apparel to make his input clear and Daniel Shea uses complementary lighting to take his viewers back a few decades.
Trend Themes
1. Retro Revival - Brands can capitalize on the renewed interest in retro fashion by collaborating with influencers and creatives to produce updated versions of iconic styles.
2. Limited Edition Collaborations - Creating exclusive collections in collaboration with well-known personalities or celebrities can drive demand and attract new customers.
3. Lookbook as Marketing Tool - Using a visually compelling lookbook to showcase a limited edition or retro collection can help create buzz and generate interest among consumers.
Industry Implications
1. Fashion - Fashion brands can leverage the renewed interest in retro fashion by collaborating with influencers and creatives to design updated versions of iconic styles also create limited edition collections to boost sales.
2. Music - Music industry professionals can partner with fashion brands to co-design limited edition collections inspired by iconic artists and styles, creating a new stream of revenue and audience engagement.
3. Photography - Photographers can explore opportunities with fashion brands to create compelling lookbooks and visual marketing content that showcase the uniqueness and the overall aesthetic appeal of their products.
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