Geoff Thiessen — June 4, 2007 — Marketing
References: youtube
It's here!! The marketing you've all been waiting for. Apple's released their teaser ads for the iPhone. And it's going to blow you away because for the first time an Apple ad actually promotes features, not just a silhouette dancing around. Honestly, the phone's integrated features look very slick but the real test will be whether the touchpad display is sensitive and durable enough for cell phone aficionados.
Implications - In advertising, there are two opposing angles that companies looking to attract consumers can take. The first is one that emphasizes the functionality and features of the product, while the other is centred around aesthetically appealing imagery that is memorable and catchy. Companies that strike a balance between these two approaches optimize consumer interest.
Implications - In advertising, there are two opposing angles that companies looking to attract consumers can take. The first is one that emphasizes the functionality and features of the product, while the other is centred around aesthetically appealing imagery that is memorable and catchy. Companies that strike a balance between these two approaches optimize consumer interest.
Trend Themes
1. Functionality Advertising - Companies promoting the features and capabilities of their products as a marketing strategy rather than just focusing on aesthetics.
2. Integrated Display Features - Product development trend of integrating a variety of display features into a single device.
3. Touchpad Durability - Focus on increasing the durability of touchpad displays to enhance the user experience and improve product longevity.
Industry Implications
1. Consumer Electronics - Incorporating advanced and integrated display features into new iterations of personal electronics.
2. Mobile Devices - Enhancing the durability of touchpad displays in smartphones, tablets, and other mobile devices.
3. Advertising - Exploring new and innovative approaches to create impactful marketing campaigns that balance both functionality and aesthetics.
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