The New Era Monochrome Range Boasts Snapback and Bucket Hat Styles
Jana Pijak — June 3, 2015 — Marketing
The New Era 'Monochrome' collection boasts a range of colorless caps that are designed with the urban hipster in mind. This monochromatic accessory range features black and white snapbacks that are adorned with the New York Yankees logo along with bucket hats that celebrate the return of 90s nostalgia.
Elevating its level of craftsmanship, New Era experiments with fine materials like lambskin, superior mesh and even suede for their 2015 hat collection. The New Era 'Monochrome' range marries sporty aesthetics with artisanal design details and accents that embody a heightened level of sophistication.
The colorless accessory collection embraces the fashion industry's current obsession with luxe athleticwear and features hat styles that can be paired with a variety of contemporary and understated ensembles.
Elevating its level of craftsmanship, New Era experiments with fine materials like lambskin, superior mesh and even suede for their 2015 hat collection. The New Era 'Monochrome' range marries sporty aesthetics with artisanal design details and accents that embody a heightened level of sophistication.
The colorless accessory collection embraces the fashion industry's current obsession with luxe athleticwear and features hat styles that can be paired with a variety of contemporary and understated ensembles.
Trend Themes
1. Luxe Athleticwear - Disruptive innovation opportunity: Develop high-end athletic accessories using premium materials, elevating sporty aesthetics to a new level of sophistication.
2. Monochromatic Fashion - Disruptive innovation opportunity: Create a line of fashion accessories that embrace a colorless, monochromatic aesthetic, catering to the urban hipster market.
3. 90s Nostalgia - Disruptive innovation opportunity: Design a collection of nostalgic accessories that celebrate the return of 90s fashion trends, targeting millennials seeking retro-inspired products.
Industry Implications
1. Fashion Accessories - Disruptive innovation opportunity: Introduce unconventional materials and design elements to traditional fashion accessories, creating unique and edgy products.
2. Luxury Sportswear - Disruptive innovation opportunity: Combine high-end craftsmanship and performance materials to create a line of luxury sportswear that appeals to fashion-conscious consumers.
3. Streetwear - Disruptive innovation opportunity: Incorporate elements of street culture and urban fashion into a range of clothing and accessories that cater to the trendy and style-savvy consumer.
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