The New Era Medicom Holiday Collection is Militarily Artistic
Michael Hines — November 1, 2011 — Fashion
References: medicomtoy & highsnobiety
Bearbrick toy enthusiasts hunting for a new hat (there have to be a few) need to check out the New Era Medicom holiday collection. New Era and Medicom have again teamed up to create a collection of caps, this time ditching the fitted lids in favor of some military-inspired ones.
The caps come in a variety of styles and colors and each include a silver Bearbrick toy from Medicom. Medicom is known for its Bearbrick toys, but the Japanese toy company is also developing quite the clothing catalog with a number of notable collaborations. The day may not be far when you can dress yourself in an entire outfit made up entirely of Medicom and Bearbrick-branded gear.
The caps come in a variety of styles and colors and each include a silver Bearbrick toy from Medicom. Medicom is known for its Bearbrick toys, but the Japanese toy company is also developing quite the clothing catalog with a number of notable collaborations. The day may not be far when you can dress yourself in an entire outfit made up entirely of Medicom and Bearbrick-branded gear.
Trend Themes
1. Military-inspired Caps - The trend towards military-inspired fashion can be capitalised on by designers and retailers offering unique accessories such as the Bearbrick art toy cap sets
2. Bearbrick as Wearable Art - The increasing love for Bearbrick toys is leading to an opportunity for designers and artists to create more fashion items with them such as the Medicom holiday collection caps
3. Collaborations - Similar industry players should look towards partnerships for creating a unique product offering as demonstrated in the New Era and Medicom collaboration
Industry Implications
1. Fashion - Fashion retailers and designers can create unique accessories such as the Bearbrick art toy cap sets to capture market share through the trend towards military-inspired fashion.
2. Toy Manufacturing - Toy manufacturers can explore the opportunity of creating alternative usages for their toys such as fashion items, as demonstrated by the emergence of the Bearbrick art toy collection
3. Marketing and Branding - Marketing and branding companies can seek out collaboration opportunities between different products and brands to create an exclusive product offering that appeals to diverse audiences as demonstrated by the New Era and Medicom collaboration
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