New Era Japan WM-01 Keeps the Head Dry in Rainy Weather
Matt Ho — September 13, 2011 — Art & Design
References: store.neweracap.jp & hypebeast
After introducing the Gore-Tex caps, New Era is back with another weather-friendly hat with the New Era Japan WM-01 models.
In rainy weather, caps can only do so much in terms of keeping the head dry, especially if it's not H20-friendly. Thankfully, the New Era Japan WM-01 series is here to keep heads dry as well as the hat itself. The item incorporates waterproof nylon for the interior as well as a breathable mesh for comfort. In terms of design, the cap is a military-styled hat that goes the minimalist route with the only visible graphic being the New Era logo stitched on the left side.
The New Era Japan WM-01 is available in three different colors which include black, turquoise and white.
In rainy weather, caps can only do so much in terms of keeping the head dry, especially if it's not H20-friendly. Thankfully, the New Era Japan WM-01 series is here to keep heads dry as well as the hat itself. The item incorporates waterproof nylon for the interior as well as a breathable mesh for comfort. In terms of design, the cap is a military-styled hat that goes the minimalist route with the only visible graphic being the New Era logo stitched on the left side.
The New Era Japan WM-01 is available in three different colors which include black, turquoise and white.
Trend Themes
1. Water-resistant Headwear - Opportunity for companies to create water-resistant hats for various outdoor activities.
2. Breathable Waterproof Material - Opportunity for companies to develop and use new breathable, waterproof materials to create more comfortable outerwear.
3. Minimalist Design - Opportunity for companies to create more simple and minimalist designs for a variety of clothing and accessories.
Industry Implications
1. Outdoor Retail - These hats are perfect for outdoor activities, creating an opportunity for outdoor retail companies to expand their product offerings.
2. Sporting Goods - Opportunity for sporting goods companies to create water-resistant hats for athletes and sports enthusiasts.
3. Military Equipment and Gear - These caps have a military-style design, creating an opportunity for companies focused on military equipment and gear to create similar products for service men and women.
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