The ENZO BLUES Collection Boasts Statement Colors and Textures
Riley von Niessen — December 5, 2017 — Fashion
For the Fall/Winter season of 2017, a new ENZO BLUES collection was launched, along with a stylized lookbook that shows how some of the different garments can be thrown together.
Included in the collection are a range of graphic tees, hoodies and sweaters, as well as a number of furry jackets. These jackets are available in a light caramel brown, black, and even a vivid royal blue. The colorways work in tandem with the rest of the apparel in the new ENZO BLUES collection, with the other garments boasting bright combinations of turquoise, coral, red and plum, among others.
In addition to the new ENZO BLUES collection, the lookbook spotlights sneakers from Nike, such as its 'Air Foamposites,' and 'Air Humara.'
Included in the collection are a range of graphic tees, hoodies and sweaters, as well as a number of furry jackets. These jackets are available in a light caramel brown, black, and even a vivid royal blue. The colorways work in tandem with the rest of the apparel in the new ENZO BLUES collection, with the other garments boasting bright combinations of turquoise, coral, red and plum, among others.
In addition to the new ENZO BLUES collection, the lookbook spotlights sneakers from Nike, such as its 'Air Foamposites,' and 'Air Humara.'
Trend Themes
1. Oversized Streetwear - There is a disruptive innovation opportunity for companies to incorporate sustainable and eco-friendly materials for oversized streetwear products.
2. Furry Jackets - There is a disruptive innovation opportunity for companies to incorporate technology such as heating elements into furry jackets for the colder seasons.
3. Bright Color Combinations - There is a disruptive innovation opportunity for companies to create customizable, on-demand clothing that allows customers to create their own bright color combinations on garments.
Industry Implications
1. Fashion - Fashion industry players can incorporate technology by adding AI-driven personal shopping assistants to their websites.
2. Sportswear - Sportswear manufacturers can introduce sustainable materials in their product line for the eco-conscious consumer segment.
3. Footwear - Footwear companies can innovate by offering self-lacing shoes with customizable color options.
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