P.F. Chang's New Customer Rewards Program is Entirely Digital
Katherine Pendrill — July 31, 2015 — Tech
Popular restaurant chain 'P.F. Chang’s,' recently launched a new customer rewards program that is entirely digital. While a number of other casual-dining brands have rolled out similar loyalty programs, P.F. Chang's is focused on making the experience simpler and easier for customers to engage with.
Customers can sign up for the new loyalty program online or over text message. The points are then collected virtually through the customer's smartphone, meaning there are no membership cards to keep track of or remember to bring in each time you visit the establishment. Once they have registered, customers can immediately begin collecting points that can later be redeemed for free entrees. The loyalty program also provides customers with birthday perks and invitations to special dining events.
By keeping the service exclusively digital, P.F. Chang's new customer rewards program makes it easier for subscribers to generate rewards quickly.
Customers can sign up for the new loyalty program online or over text message. The points are then collected virtually through the customer's smartphone, meaning there are no membership cards to keep track of or remember to bring in each time you visit the establishment. Once they have registered, customers can immediately begin collecting points that can later be redeemed for free entrees. The loyalty program also provides customers with birthday perks and invitations to special dining events.
By keeping the service exclusively digital, P.F. Chang's new customer rewards program makes it easier for subscribers to generate rewards quickly.
Trend Themes
1. Digital Loyalty Programs - P.F. Chang's new digital loyalty program simplifies the customer experience.
2. Virtual Points Collection - Customers can collect loyalty points virtually through their smartphones, eliminating the need for physical membership cards.
3. Simplified Reward Redemption - P.F. Chang's loyalty program allows customers to redeem points for free entrees and offers additional perks.
Industry Implications
1. Restaurant Chains - The digital loyalty program trend presents opportunities for restaurant chains to enhance customer engagement and retention.
2. Mobile App Development - Developing mobile apps for digital loyalty programs is a growing industry that can benefit businesses in various sectors.
3. Event Management - Leveraging customer loyalty programs to organize and promote special dining events is a potential disruptive innovation in the event management industry.
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