These New Converse Sneakers Feature a Colorful Paint-inspired Pattern
Riley von Niessen — July 24, 2017 — Fashion
These new Converse sneakers are set to release in the near future, and will be available online as well as at a variety of select retailers.
The new Converse sneakers make use of the brand's iconic Chuck Taylor All Star silhouette, which enables the vivid paint splatter pattern that decorates the uppers to get more attention than it might on a low-rise model.
This unique pattern is comprised of hues of black, pink, and coral, which are made to standout on a stark white base that takes over the majority of the colorway. On the sides of the uppers, Converse's classic logo is included in its traditional fashion. Similarly, the backs of the soles contain some more branding.
The new Converse sneakers make use of the brand's iconic Chuck Taylor All Star silhouette, which enables the vivid paint splatter pattern that decorates the uppers to get more attention than it might on a low-rise model.
This unique pattern is comprised of hues of black, pink, and coral, which are made to standout on a stark white base that takes over the majority of the colorway. On the sides of the uppers, Converse's classic logo is included in its traditional fashion. Similarly, the backs of the soles contain some more branding.
Trend Themes
1. Paint Splatter Fashion - The use of paint splatter patterns in fashion is a disruptive innovation opportunity for brands looking to add a unique and artistic touch to their products.
2. Iconic Silhouette Resurgence - The resurgence of iconic sneaker silhouettes like the Chuck Taylor All Star presents an opportunity for brands to leverage nostalgia and build on existing brand recognition.
3. Bold Colorway Contrasts - Creating bold colorway contrasts, like combining vibrant hues with a stark white base, can be a disruptive innovation opportunity for brands aiming to create eye-catching and attention-grabbing designs.
Industry Implications
1. Fashion - The fashion industry can explore the use of paint splatter patterns to create unique and vibrant designs across various clothing and accessory items.
2. Footwear - The footwear industry can take advantage of the resurgence of iconic sneaker silhouettes by updating them with modern designs and materials.
3. Advertising and Marketing - The advertising and marketing industry can capitalize on the bold colorway contrasts trend by using visually striking images to promote products and create brand awareness.
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