The New Burberry Line Takes Cues from Medieval Literature
Riley von Niessen — July 4, 2017 — Fashion
Recently, a new Burberry collection was launched, following up the designer brand's athletic heritage series that was made in collaboration with Gosha Rubchinskiy.
Similarly to the collaborative series, the new Burberry collection features timeless cuts that enable it to be dressed up and down for virtually any occasion. What makes the new Burberry collection standout from the brand's former releases however is its use of unconventional patterns, which are said to take inspiration from some of the illustrations that were included in medieval manuscripts. Most specifically, these patterns draw from the mythical beasts that were featured in the illustrations, which is where the name of the collection, 'Beasts,' comes from.
Included in the collection is a range of menswear, as well as a variety of accessories.
Similarly to the collaborative series, the new Burberry collection features timeless cuts that enable it to be dressed up and down for virtually any occasion. What makes the new Burberry collection standout from the brand's former releases however is its use of unconventional patterns, which are said to take inspiration from some of the illustrations that were included in medieval manuscripts. Most specifically, these patterns draw from the mythical beasts that were featured in the illustrations, which is where the name of the collection, 'Beasts,' comes from.
Included in the collection is a range of menswear, as well as a variety of accessories.
Trend Themes
1. Mythical Beast-inspired Patterns - Opportunity for designers to incorporate mythical beast-inspired patterns into their fashion lines.
2. Timeless Cuts - Opportunity for brands to create versatile and long-lasting fashion pieces with timeless cuts.
3. Unconventional Patterns - Opportunity for fashion brands to push boundaries and experiment with unconventional patterns in their collections.
Industry Implications
1. Fashion - Fashion brands can capitalize on the trend of mythical beast-inspired patterns to create unique and eye-catching designs.
2. Accessories - There is an opportunity for the accessories industry to incorporate mythical beast-inspired patterns and designs into their products.
3. Design - The design industry can explore the use of unconventional patterns, inspired by medieval manuscripts, in a variety of creative projects.
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