The New Puma Basket Heart Model is Referred to as the 'Bauble'
Riley von Niessen — December 9, 2017 — Fashion
References: asphaltgold.de & hypebae
In order to offer consumers more options to choose from for the holiday season, Puma released a new Basket Heart model, which was dubbed the 'Bauble' for its use of metallic hues that are reminiscent of the decorations that are put up on Christmas trees.
The entire sneakers are covered in a metallic material, which ranges from baby blue, lilac and rose, to silver and a light hue of champagne. Like many of the other Basket Heart models, the sneakers are topped off with oversized laces that make use of a ribbon-like material. The laces are colored a shade of baby blue as well, complementing the metallic blue that's featured on the tongues and toes of the sneakers.
The entire sneakers are covered in a metallic material, which ranges from baby blue, lilac and rose, to silver and a light hue of champagne. Like many of the other Basket Heart models, the sneakers are topped off with oversized laces that make use of a ribbon-like material. The laces are colored a shade of baby blue as well, complementing the metallic blue that's featured on the tongues and toes of the sneakers.
Trend Themes
1. Metallic Sneakers for Seasonal Celebrations - Creating collections of metallic sneakers with reference to seasonal celebrations to keep up with holiday shopping trends.
2. Oversized Ribbon-like Laces - Use of ribbon-like laces to create a buzz around a product and increase visibility among other footwear brands.
3. Multicolored Metallics - Introducing multicolored metallic material in sneakers to provide more options to consumers for festive seasons or events.
Industry Implications
1. Footwear Industry - Designing and incorporating seasonal-themed footwear collections to increase the sales of sneakers and capture the interest of the customers.
2. Fashion Industry - Collaborating with fashion designers to create unique seasonal-themed collections of sneakers that will be appealing to consumers.
3. Holiday Merchandise and Gifts - Offering a wide variety of holiday-themed products, including metallic sneakers, to attract more customers and increase brand awareness.
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