The New Balance ML999 'Wooly Mammoth' Pack is Inspired by Arctic Elements
Malika Renee Butss — October 31, 2015 — Fashion
References: featuresneakerboutique & hypebeast
The New Balance ML999 'Wooly Mammoth' Pack has grown with the addition of two brand new colorways. Following the blue/gray rendition sneaker fans were exposed to earlier this year, the collection is back with a few more hues inspired by the Arctic cold.
Like the previous New Balance sneakers released in this collection, these sneakers are inspired by Arctic elements which give them their blue to gray hues. Featured on the New Balance ML999 silhouette, these sneakers are made with materials such as leather trims, pig suede and other high-quality materials often used in the construction of New Balance sneakers.
In addition to the chilling colorways, these sneakers are made for enhanced warmth and are set atop New Balance’s signature ABZORB soles.
Like the previous New Balance sneakers released in this collection, these sneakers are inspired by Arctic elements which give them their blue to gray hues. Featured on the New Balance ML999 silhouette, these sneakers are made with materials such as leather trims, pig suede and other high-quality materials often used in the construction of New Balance sneakers.
In addition to the chilling colorways, these sneakers are made for enhanced warmth and are set atop New Balance’s signature ABZORB soles.
Trend Themes
1. Arctic-inspired Sneakers - Disruptive innovation opportunity: Create a line of sneakers that are inspired by different geographic locations and their unique elements, appealing to consumers seeking distinctive footwear.
2. High-quality Materials - Disruptive innovation opportunity: Develop innovative materials that offer superior durability, comfort, and style in the construction of sneakers.
3. Enhanced Warmth Technology - Disruptive innovation opportunity: Integrate advanced heating technologies into footwear to provide warmth and comfort in colder climates.
Industry Implications
1. Footwear Industry - Disruptive innovation opportunity: Revolutionize the design and materials used in sneakers, creating unique products that resonate with consumers.
2. Fashion Industry - Disruptive innovation opportunity: Collaborate with fashion brands to create stylish and functional sneakers that merge fashion and sportswear.
3. Outdoor Gear Industry - Disruptive innovation opportunity: Combine the latest outdoor gear technologies with footwear, offering all-weather performance and comfort for outdoor enthusiasts.
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