The New Balance Digital Sport Division is Announced at CES 2016
Meghan Young — January 14, 2016 — Fashion
References: newbalance & psfk
At this year's International Consumer Electronic Show in Las Vegas, the New Balance Digital Sport division was announced, showing just how pervasive technology -- especially wearable technology -- is becoming in the market, specifically the fitness and health industries. Rob DeMartini, President and CEO of New Balance, says, "New Balance has a 110-year heritage of product development and innovation in the running category, and, our new Digital Sport division represents our newest commitment to invest in athletes and runners around the world in their pursuit of extraordinary physical feats."
Partnering with Intel, Google, Strava and Zepp and more, the New Balance Digital Sport division is set on introducing state-of-the-art apparel and shoes. The first product to be launched by the brand will be a smart running watch in time for the holidays.
Partnering with Intel, Google, Strava and Zepp and more, the New Balance Digital Sport division is set on introducing state-of-the-art apparel and shoes. The first product to be launched by the brand will be a smart running watch in time for the holidays.
Trend Themes
1. Wearable Technology in Sports - The launch of New Balance Digital Sport division highlights the growing trend of incorporating wearable technology in sports products.
2. Partnerships in Sports and Technology - New Balance Digital Sport's partnerships with Intel, Google, Strava, and Zepp shows how companies in the sports industry are collaborating with tech leaders to innovate their products.
3. Smart Athletic Apparel and Footwear - The introduction of New Balance Digital Sport's smart running watch and promise of state-of-the-art apparel and shoes reveals how innovation has transformed and elevated the quality of athletic wearables.
Industry Implications
1. Sports Apparel - The incorporation of wearable technology in sports apparel presents an opportunity for companies to offer high-tech garments that can enhance the performance of athletes.
2. Sports Equipment - The partnership between New Balance Digital Sport and tech leaders in creating innovative technology for athletic shoes presents opportunities for companies in the sports equipment industry to also invest in R&D to create better products.
3. Health Technology - The demand for wearable technology in the health and fitness industry, as evident in New Balance Digital Sport's launch, presents a disruptive opportunity for companies in the health tech space to innovate and create devices that can improve people's health and wellness.
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