The New Balance 574 Sneakers Cram in More Color Than a Pack of Skittles
Alex Scott — April 10, 2010 — Fashion
References: atmos-tokyo.typepad.jp & hypebeast
No one ever thought both a plaid and neon color scheme could coexist on a single product, but the New Balance 574 Sneakers have proven everybody wrong. These shoes will literally blind people as you are walking down the street with them.
The New Balance 574 Sneakers were created in collaboration with well-known Japanese retailer Atmos, and were released specifically for the 10th anniversary of the company. They seem to have a retro style but really, who can tell what era they were fashioned after--the 80s, the 90s? I'll leave the guessing up to you.
The New Balance 574 Sneakers were created in collaboration with well-known Japanese retailer Atmos, and were released specifically for the 10th anniversary of the company. They seem to have a retro style but really, who can tell what era they were fashioned after--the 80s, the 90s? I'll leave the guessing up to you.
Trend Themes
1. Neon Plaid Sneakers - New Balance 574 sneakers embrace the combination of neon colors and plaid patterns, setting a trend for vibrant and bold footwear.
2. Collaborative Limited Editions - Collaborations between brands, like the partnership between New Balance and Atmos, create exclusive and sought-after products.
3. Retro-inspired Designs - The New Balance 574 sneakers showcase a retro aesthetic, tapping into the nostalgia trend and appealing to consumers looking for vintage-inspired footwear.
Industry Implications
1. Footwear - The neon plaid sneakers trend offers opportunities for footwear brands to experiment with bold and unconventional designs, attracting fashion-forward consumers.
2. Fashion Retail - Collaborative limited editions, such as the New Balance and Atmos partnership, can drive foot traffic to brick-and-mortar stores and enhance brand visibility.
3. Streetwear - Retro-inspired designs, like the New Balance 574 sneakers, align with the streetwear culture, capturing the attention of urban fashion enthusiasts and street style influencers.
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