The New Air Zoom Talaria from Nike Has Playful Multicolored Soles
Riley von Niessen — January 4, 2017 — Fashion
References: nike & highsnobiety
Nike's new Air Zoom Talaria is a rework of a model that first debuted back in 1997, reports Highsnobiety.
Due to this, the brand honors the time that the sneakers were popularized, staying true to the original silhouette and coloring its durable suede upper with varying hues of blue. Tones of navy and royal blue alternate throughout, extending down to the soles as well. The remaining parts of the midsole are left white, as are the tongues, laces and lining.
On the tongue, a branded rainbow label is included, which helps to bring the alternating colors on the new Air Zoom Talaria together. The multicolored theme is executed most liberally on the bottom of the sneakers however, where the colors transition from warm to cool.
Due to this, the brand honors the time that the sneakers were popularized, staying true to the original silhouette and coloring its durable suede upper with varying hues of blue. Tones of navy and royal blue alternate throughout, extending down to the soles as well. The remaining parts of the midsole are left white, as are the tongues, laces and lining.
On the tongue, a branded rainbow label is included, which helps to bring the alternating colors on the new Air Zoom Talaria together. The multicolored theme is executed most liberally on the bottom of the sneakers however, where the colors transition from warm to cool.
Trend Themes
1. Retro Sneaker Revival - Opportunity for brands to revamp and reissue classic sneaker models with nostalgic designs to cater to the vintage-loving market.
2. Colorful Sole Statement - Brands can explore creative ways to incorporate multicolored soles into their footwear designs, adding a playful and eye-catching element to their product lineup.
3. Heritage-inspired Fashion - Growing trend of paying homage to fashion styles of the past by recreating iconic designs with a modern twist, appealing to consumers who appreciate nostalgia and authenticity.
Industry Implications
1. Fashion - Fashion brands can tap into the retro sneaker revival trend by introducing their own vintage-inspired footwear collections, targeting consumers who value unique and nostalgic fashion pieces.
2. Sportswear - Sportswear brands can embrace the colorful sole statement trend to differentiate their athletic footwear offerings, catering to consumers seeking vibrant and expressive designs to stand out during workouts and daily activities.
3. Retail - Retailers can take advantage of the heritage-inspired fashion trend by curating collections that feature reimagined classic designs, attracting customers who are interested in owning timeless and nostalgic pieces.
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