The New Air Jordan 12s Have an Ice Blue and Deep Purple Colorway
Riley von Niessen — October 5, 2016 — Fashion
References: sneakerpolitics & hypebeast
Releasing October 8th, the new Air Jordan 12s have a fresh colorway that's likely to make them a hit among sneakerheads, especially when considering the popularity of the basketball-brand's classic silhouette choice.
The upper, which is made from tumbled leather, is made up of an ice blue that's accented by artful stitching that carries from the toe to the very back of the heel. The tongue of the new Air Jordan 12s continue with the blue colorway, however the laces and the sole diversify it with a complementary deep purple.
The Jumpman logo that's iconic to the brand is included in silver on the tongue and a tab on the heel, whereas the number 23 in sported beneath in the same ice blue that makes up much of the upper.
The upper, which is made from tumbled leather, is made up of an ice blue that's accented by artful stitching that carries from the toe to the very back of the heel. The tongue of the new Air Jordan 12s continue with the blue colorway, however the laces and the sole diversify it with a complementary deep purple.
The Jumpman logo that's iconic to the brand is included in silver on the tongue and a tab on the heel, whereas the number 23 in sported beneath in the same ice blue that makes up much of the upper.
Trend Themes
1. Colorful Sneaker Releases - Opportunity for brands to create fresh and eye-catching colorways to appeal to sneakerheads.
2. Artful Stitching and Accents - Innovative techniques to incorporate artful stitching and accents into sneaker designs.
3. Iconic Brand Logo and Numbering - Opportunity for brands to incorporate iconic logos and numbering into sneaker designs.
Industry Implications
1. Athletic Footwear - Opportunity for athletic footwear brands to release new and refreshing colorways.
2. Fashion and Apparel - Fashion brands can explore incorporating artful stitching and accents into their footwear designs.
3. Sports Merchandise - Opportunity for sports merchandise brands to incorporate iconic logos and numbering into their product offerings.
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